The Influence Of Generaration Y

Generation Y is special because we face challenges that influence us to succeed. In Paul Angone’s article “3 Major Challenges Facing Millennials” he states, “Millennials are the Largest, Most Educated Generation in History” (Angone 2). They are the largest group of people schooled in history. College students work to obtain a bachelors or doctorate college degree.in the desired field of work. Attending college allows the millennials to have better job opportunities in the workforce.

GENERATION Y was born during 1979-1994 and are in the 18–33 age range. They are in the age where they are able to buy a

Gen Y consists of approximately 80 million people in the U.S. They are the fastest growing demographic in the workplace and marketplace. Globally, they are the emerging adult population that is consistently exercising more influence due to their numbers, expected longevity and hyper connectivity. Psychographically, Gen Y is known for being dependent on technology. Often disregarding what is involved mechanically, but sharply aware of efficiency and convenience, the two generations are results oriented and seekers of instant gratification (Dorsey, J. 2013, January 14) Gen Y airs on the side of environmentally conservative – which we will magnify when marketing our “no cup system” and coffee ground catch

As generations go by, our predecessors assume we are skipping out on important aspects of life just to get a few extra minutes on our devices. In Catherine Rampell’s “A Generation of Slackers? Not So Much”, it is said the older generations believe Generation Y is “coddled, disrespectful, narcissistic, and impatient” (Rampell 388). In all reality our generation is just doing what it has to in order to thrive in the world we live in, where technology is one of the largest parts of our everyday lives. If the older generations that criticize Generation Y had grown up in Generation Y they would realize the world we live in requires the use of technology. The advancement of society with technology has shaped Generation Y to be the people that they are, relying on technology; however, older generations believe Generation Y is lazy.

Do leaders communicate differently due to their age or generation? According to Huggins (2008), “it The generation Y group was born between 1982 and 2000 (Huggins, 2008). This generation grew up with the internet, and relies heavily on instant communications through use of cell phones, text messages and social networking sites (Huggins, 2008). Their communication style is instant using technology all the time, and much less formal than previous generations.

Who is Generation Y? According to business dictionary, Generation Y is the generation of people born during the 1980s and 1990s. Growing in an era where technology changes constantly has made Generation Y more technologically savvy and prone to using media in everyday life. It has also made some people not realize what it was like in the past because Generation Y has seen the technology grow so much in their lifetime. Generation Y has had access to growing and changing technology, such as the internet and video games. Harrison states that Generation Y have been immersed in and surrounded by technology, from television and playing Snake on a Nokia 3210 to World of Warcraft and iPhones there is no escape form electrical devices in the modern world. With all this new technology and video games at the tip of their fingers: How have video games affected Generation Y on a social and media point?

Generation Y, also referred to as the Milennials, get so much criticism. Elders are quick to throw young adults under the bus; they say that Milennials are lazy, and about how easy it is growing up in this generation because of advances in technology. Anyone now and days can have information at the tip of their finger all they have to do is open the internet up on their phone, go to google, and type in what you want to know; all it takes is a click of a button. What elder people tend to leave out is how well we work together and how fast the task gets done. Another thing that’s left out is how many more millennials have full time jobs while they’re a full time college student, and how much more we volunteer. In A Generation of Slackers? Not

As generation Y, the first group to come of age in the new millennium, grows and matures, they have entered the workforce at an increasingly high rate, making them the fastest growing segment of the United States workforce (Dorsey, 2010, pg. 15). These “youngsters” are typically in their early

Generation Y are less brand loyal and the speed of the Internet has helped with the flexibility to change in its fashion, style consciousness and where and how it is communicated with. Lastly, Generation Y whichranges from 1995-2012. According to Generational Kinetics there are currently over 23 million Gen Z in the United States. Gen Z members are still largely kids and adolescents but have earlyindications of being increasingly self-aware, self-reliant, innovative and goal-oriented.One key difference from Millennials and Gen Z is that they don’t remember a time before social media. As a result, they tend to live much more of their entire lives from interacting with friends and family to making major purchases online and via their smartphones. Therefore, Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y

One important aspect of our life is our health. Today, people are proactive about staying healthy and learning about their body. Since technology is now a major factor in our lifestyle; people who grew up in this era are more familiar with it. This group of people are called Generation X and Generation Y. The time span for this generation are people born between 1965 and 1986. Generation X and Generation Y have a different mind-set than the generation before them (Andolina & Lillé, 2011).

Generation Genius Baby Boomers (people over the age of 30) have begun to grow out of their “baby” status as many of them begin to grow older and some even begin to retire. As these Baby Boomers begin to step down from their positions, they leave a hole that Generation Y

Nearly 3.7 million American babies born in 1982 were the first members of the new Generation Y, or more affectionately known as millenials (Thompson, par. 1). Many things play into whether a generation is considered to be faring ‘better’ than another one; job opportunities, the state of the environment, whether the U.S. is at peace or at war, income vs. living expenses, the general happiness of the people, and the list goes on. Millenials are part of a special generation because

My generation, specifically Generation Y, has grown up with computers. Whether it was DOS or Windows or Macintosh, my peers have a knack for the virtual interface. Our parents and grandparents do not understand it. They fumble uncomfortably with their cell phones and become frustrated by the oncoming new media of video games (especially when my brothers and I would rather play Halo 3 than Pac-Man with my dad). Whereas we effortlessly communicate with each other like each button is an extra organic limb on our body. It is as if technology was in our blood, but not theirs.

Anyone who is familiar with our generation knows that our generation is extremely different from our parents’ generation. Thus, creates a gap between the two generations, and has been acknowledged by many sociologists. Aside from today’s young people inability to accomplish the millstones of becoming an adult, there is

GEN Y ( Also called as Millenials):Millennial have grown up with technology and are comfortable with change. They value skill development and enjoy the challenge of new opportunities. Millennial are able to multi task, they want the flexibility to work where and when they want so that they can pursue their outside interests.