1.1. What is consumer behaviour? Consumer behaviour is the study of all the processes implicated when individuals, groups of people or organizations select, purchase, use or dispose of products, services, experiences or ideas to satisfy their needs, wants and desires (Salomon et al. (2006). Acquiring, using and disposing are the process of consumer behaviour. Buying represents an acquisition by consumers and then, they use it, which is known as the usage process. Finally, disposition is the process
Customer loyalty, marketing communication, and branding are all essential elements of any marketing strategy undertaken by a company in a bid to promote its brand image with an ultimate goal of increasing their sales through continuous customer loyalty (Kottler & Keller, 2003). A brand strategy is a development plan a company puts in place for its products and services. Marketing communication, on the other hand, entails informing customers and potential customers of product and service offerings
The destination I would like to choose and provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People 's Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1,104 square kilometers (425 square miles), the territory is made up of Hong Kong Island, the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour, which
spread the teaching of Jesus in order to gain control of the people. The transmission does well in helping us understand the efficiency, convenience, and influence/ control of communication in everyday life. The limitations if the transmission model is that the transmission model doesn’t let us understand the importance of context – that information takes on its meaning in particular times, in particular situations, with particular people. Another one of its limitations is that the medium is neutralized
In both times, propaganda is used to manipulate how people interact with the political, social, and cultural aspects of their lives and society. Propaganda must be influential and connect with its audience. In the case of the middle ages, the papacy knew that many of their
many frameworks are used to analyse Chinese outbound traveller’s motivations. However, the framework of push and pull factors is widely employed and tested by researchers. Lu (2011) describes the push factors are representing an individual’s internal needs and the pull factors are the influencers from external process that affect a person making decision on destination. Push and pull factors are also applied in Xiang’s study in order to explain what motivates Chinese independent tourists to take
heard and image seen. "Nearly everything a candidate does is geared toward the media, especially television" (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,
influencing public perception and interpretation. (Ginsberg, Lowi & Weir, 1999) Agenda Setting and Framing Political Figures and Candidates In campaigning, media coverage plays a large role for candidates. They use the media to make their name heard and image seen. “Nearly everything a candidate does is geared toward the media, especially television” (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,
internet, advertising) influence youth too much nowadays.” To what extent is this true? In the recent years, the prevalence of mass media has been undeniable. All over the world, youths have access to mass media through their smartphones, television sets and computers. In such a media-driven world, it is no surprise that mass media has come to play a substantial role in the attitudes and mindsets of youth. To a large extent, mass media does have the power to influence youth too much nowadays
swaying them one way or another. Big advertising companies makes people believe that one drink differs from the other or that one burger is better than the competitor. According to ‘The Brain: Marketing to your mind’ by Alice park. Alice brings up very good claims on how advertising effects our brains; claiming that advertisements tap into our emotions to sell and claims that these advertisements even trick many into that a brand image correlates to satisfaction eventually creating brand loyalty just