The Influence Of Shaming Tactics On The Media And Its Influence On Responses At The Societal Level

1790 Words Nov 27th, 2014 8 Pages
It is no secret that media outlets will say or do just about anything to sell a magazine or increase site traffic, and considering the exposure rate, how much do these headlines influence our responses? I intend to show the impact of shaming tactics in the media and its influence on responses at the societal level. By considering the media’s contribution to rape culture and drug use, we can begin to see the parallels between society’s responses to issues and how the media has framed them.
Rape Culture & Victim Blaming
Rape culture is defined as “a culture in which dominant cultural ideologies, media images, social practices, and societal institutions support and condone sexual abuse by normalizing, trivializing and eroticizing male violence against women and blaming victims for their own abuse” (Kacmarek, 2014). Victim blame is present in just about any kind of assault case, but we will look at two cases of idolized men assaulting women. When women come forward with sexual assault allegations, the media’s response is to frame the people involved. The victim is framed by sexualizing, describing their state during the attack, or assume they are just seeking attention. The suspect is framed as a playboy, sociopath, or a monster.
The domestic violence case of Rihanna and Chris Brown (2009) is an interesting case of victim blaming because at first, everyone supported Rihanna and held Brown accountable for his actions. However, the media shifted the blame to Rihanna by using her…

More about The Influence Of Shaming Tactics On The Media And Its Influence On Responses At The Societal Level

Open Document