The Influence Of The Mass Media In The Media

The media in our lives has the strongest impact on our everyday conversations, actions, judgments and perception on society as a whole. Without our modern day technology the world would result to judgments based on their own personal beliefs, not being so easily persuaded by others. The contemporary media portrays Black and Hispanic Americans in numerous positive ways, but more so in a negative light. The stereotypes that these minorities have been given not only affect the community as a whole, but the personal lives of each individual. Although the media can be used for good, the captivating movies, news stories, and documentaries seem to have a negative outcome. The medias focus on Black and Hispanic Americans has not always been bad, but the stereotypes that have developed over the decades shed a negative light on these two racial and ethnic groups.

As society continues to advance, it is evident that technology is vital to the facilitation of everyday living. In today’s media, minorities are constantly being represented in a negative light. Those who fall victim to this tend to be Latinos and African Americans. In the news, there are many aired reports of acts of violence that are portrayed as being committed either by an African American or a Latino. Entertainment media also does its part in showing minorities through negative stereotypes and are underrepresented in important leading roles. Both tend to be seen as antagonist characters or minor characters, while others, such as Anglos usually play leading protagonist roles. Mass media has an influence on how society sees Latinos and African Americans because these perceptions of minorities are constantly shown. Sociological studies on the content analysis of mass media have confirmed that negative portrayal of minorities helps to perpetuate radical prejudices and sustain their low status. Furthermore, it is important for Latinos and African Americans to be given equal opportunities to be positively portrayed.

Many people might say that prime-time network programming is responsible for the way people perceive the different situations in the real world. The theory the researcher will discuss “began as a way to test the impact that all this television viewing had on viewers” (West & Turner p. 421). In the late 1960s, George Gerbner developed the Cultivation Theory which later on evolved over time through the use of mass media. Through this theory is a television based theory, its assumptions and processes can be applied to the representation of Latinas in the media.

Having control over an entire country’s population’s opinion is a powerful thing to have. Possessing that control would allow you to direct how the population spends their money or even who they like and dislike in politics. The mainstream media news outlets have this control and are expected to give us information that is unbiased, fair, and not meant to sway our opinion. The topic I will be exploring is bias in the mainstream news media and how it effects their viewers. This is an important topic in the field of communication because it has such a great impact on any country that uses mass media to disseminate information. The information can be given to the viewers with a certain twist to intentionally shape their view of an event, or it can be unintentionally bias just by the tone and manner they are reporting on the event. I am going to research how mass media news outlets influence the viewers opinion, and what goes in to picking the news stories covered. These are controversial topics to get into, but important to consider. They can have a very big impact on things like elections for a political office, support or dislike of a certain group, or can sway your opinion of who is the hero in a certain story. My sources will need to show specific examples of how the media is biased towards one opinion, what the effects are from this are, and who makes the determines the bias that is being displayed.

While there have been ideas and mass media in which we have access to, there is small changes in which The United States as a whole has been affected. There have been many discussions on how social media has played a part on American culture as we are becoming more reliant on computers and technology as well as we have in communicating. Social media and mass media has an affect modern society as technology has grown, so will its effects on people.

The media played an immense role in shaping the publics resentment and negative attitudes towards the crime Lindy Chamberlin had supposedly committed, by picturing her as neglectful and murderess mother. The media had perceived Lindy in a harsh light and the public saw her as un-emotive and neglecting mother and for this she was vastly scrutinized. The publics attitudes towards her are based on her ‘unmotherly behavior’ because she did not act like a ‘grief stricken mother, have hysteric, go into pieces, require drug or any external therapy’. Rumors and theories were used and manipulated by the media in order to get the best ratings or most papers sold, eventually these theories became facts in the eyes of individuals such as the: ‘Azaria meaning sacrifice, she always wore black because she was a demons spawn…’ The media managed to elude the public as a survey conducted provides that 70% of Australians believed that Lindy Chamberlin was guilty, upon being asked why they though so, the responces given were unjustifiable, ‘you can tell jus by looking into her eyes’ or ‘mothers don’t do that’. Therefore this crime become even more confronting because the idea of a mother, whose nature is to nurture and protect killing her child was outrageous. Lindy provides that it was not that she was un-emotive, but the media decided not to exhibit images of her crying or looking upset. Therefore this crime exhibits that society incriminates individuals if they do not conform to our idea of

The media and I have a history of disagreeing. I have referred to them with many derogatory names, of which they deserve, and continue to see their faults in 2017 (Truman, 1951). I am particularly interested in how Breitbart and CNN use their influence on the public to further the partisan divide. Politics seem based more on who the public does not like, rather than who they are in favor of. Profound changes in the relationship between news media and policy makers have emerged as byproducts of new, faster communications technology.

The fear of crime is one of the most lasting outcomes of a crime-ridden society. Crime, deviance, delinquency and other social problems have always been a staple of newspaper accounts, television news shows and crime dramas. The majority of the population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Knowledge of these events is secondhand, filtered through the media graphically and textually, thus appearing immediate, shocking, entertaining and informative. In today's society the media has become our firsthand experience for our source of information, opinion, and news about the world. While there is some debate as to how much influence the media actually has, there is some evidence to suggest there is some connection. The controversial topic between mass media and the fear of crime can be explained by the influential aspects of the media, moral panics of crime and the fear of victimization.

Today’s topics were mostly on masculinity with some feminism topics and mass media. The topics that stuck with me the most were about how masculinity is used, the feminist movements over time and the mass media’s involvement in citizens life. For men to show there masculinity features they would have to prove their masculinities through test established by another male figure above that individual man. This could be seen when a father tells his son that if he wants to prove that he is a big boy he will take care of his younger sister. This gives the son a sense of duty and responsibility over someone else and overall show his power to his younger sister. This in turn would make the younger sister feel as if she is weak because it seems she needs to be taken care of.

And religion means group of people are following same rule of the community. When science is the innovation of different tools which are known as technology. And media is the one of the powerful tool of this world, they can do anything. Media is the way to translate different news, videos, music over the people. I think media influence the most about the sexuality. Media influence me by showing different sexual stories in the newspaper, by posting videos and picture on the website, and by watching different sexual videos on movies influence the most about sexuality. It is a positive influence because we can get the knowledge about sexual precaution and awareness. Television programs influence about sexual values most like, precaution about sex, like HIV or another such a dangerous risk by sex. So people can get the knowledge about the precaution and next time they can careful about that.Sexual arousal is conduct that creates sexual excitement and builds the possibility of climax. Sexuality alludes to sexual conduct, and the considerations and emotions the individual has in connection to that conduct. Each general public controls the sexuality of its individuals, by implanting it in the organizations of family, religion, and law. The center social game plan inside of the organization of the family is the conjugal relationship. Contemporary examinations of sexuality underline that sexuality is not simply an organic wonder whose character is the same crosswise over time and

Does mass media influence human lives so greatly that a self-inflicted 48-hour free period from the influences of mass media such as television, social media, internet, recorded and live music such as the radio, could have a measurable effect? As my personal journey into this experiment is laid out the conclusion will become clear. Through removing forms of mass media such as radio, television, internet and newspapers I have learned that indeed mass media is not easy to get away from, and it has a deep impact on mood, response, and critical thought processes. Through a 48-hour period, I consciously chose to remove all mass media influence, such as social media, television, radio and recorded music, and in doing thus have come to some rather startling conclusions about the severe and often silent effect that mass media can have on our lives. This was a rather difficult task as most people never take the time to consider where and how mass media influences our daily lives, and how deep the impact can be. The escape from radio is difficult, the desire to lose oneself in television after a hard day is overwhelming and the sheer amount that we rely on social media is harder still to understand unless you do without it for a lengthy period. While staying clear of these forms of obvious mass media such as overt advertisements, or Facebook seemed easy enough, though one can never be prepared to cope with the interruption of the thought processes and mood changes that accompany this

Growing up in the 1970’s, violence in the media, and television in general, was reserved for late prime time programming and the 11 o’clock news. With deregulation of the broadcast industry in the 1980’s, under the presidency of Ronald Reagan, violence on TV became mainstream ("American television," n.d.). With more channels to watch, the advent of 24 hour news, along with more content to view, the audience as well became increasingly younger. Alongside standard television programming, cartoons became even more violent. With each passing decade thereafter the trend of increasing violence in the media and television continues into present day. Violence in the media has become so prevalent that it seems to elicit almost automatic aggressive behavior in those who view it.

While analysing media ownership, it resulted clear how proprietorial influence plays an important role in citizens’ lives. It is not just a matter of controlling the news outcome but it also directly influences politics where media coverage is essential for the spreading of ideas. Regarding this topic, the perfect example in position of power is Rupert Murdoch, a man whose only cravings are power and control, a man who has built an empire from the ground earning a position of international respect and importance. He has become the face of the news, or more accurately, the man behind the news. Every single person that works for him is subjected to is halo of influence even when he is not around. Politicians fear his power because it can affect their careers, freedom of the press activists sill dream of the day his massive empire will disaggregate. Today’s news is overall influenced by five major companies; therefore, the questions arises spontaneously: can we trust what we read?

In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.

Media according to Dictionary.com is defined as “the means of communication, as radio and television, newspapers, and magazines, that reach or influence people”. While the definition is correct at the same time it fails to recognize another form, which is social media sites on the Internet. An unprecedented amount of technology uses as tools of influence to convince citizens to purchase and consume on a regular basis with a usual pitch that if one does not than life suddenly becomes accustomed. The techniques that are used to draw consumers in are both blatant and subliminal in the messages that are being sent for a variety of reasons. Media is a part of everyday life for us humans now and now this shall be examined using myself with news, consumer products, and social media sites.