The Influence of Personality and Attitude on Consumers Behaviour

Funder (2007), states that personality is a combination of how people think, feel and behave, with the psychological mechanisms behind those patterns. Therefore, it can be defined as consistent behaviour patterns and processes which happen in the mind of the individual. These behaviour patterns suggest that there are individual differences and that personality is consistent. The combination of these areas, and confliction of these is what psychologist’s try to understand.

The word personality is known as quite a diverse concept and can be described differently in accordance to different people, it comes from the word persona which is a Latin term and is referred to as a mask which actors use when performing. Based on this it could be concluded that characteristics which are visible along with external characteristics (the aspects of us in which can be seen by others) is what personality refers to, (Schultz and Scultz, 2004). Another definition of personality by a different psychologist is “The dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and behaviours in various situations.” (Rychman, 1999: 5). There are many areas of personality

Personality and how we behave have been of much interest to psychologists for a long time now and because of this there have been many theories and theorists that have been developed. Personality is defined as consistent behavior patterns and intrapersonal processes originating within and individual (Fritzley, 2012, p. 10). There are six main approaches to personality psychology they include: biological approach, humanistic approach, behaviorist approach, trait approach, psychoanalytic approach and cognitive approach. Each approach shines a little light onto why we behave the way we do and how our personalities are formed, the approaches contain many different theories from

“Personality refers to individual differences in characteristic patterns of thinking, feeling and behaving” (American Psychological Association, 2017) and is both socially and culturally constructed. The psychology of personality deals with how and why people differ. There is no unifying theory to describe personality, although many descriptions and structures have been proposed. Theories of personality specify the central elements of personality and these are the characteristics by which people differ. Such theories include the psychodynamic, humanistic and trait perspectives.

In psychology the question of what factor affecting personality most has been constantly debated with many theories around the conclusion. The two factors concerning nurture or nature have been picked apart and compared and contrasted to see what might be a dominant factor. It still seems that one is not more overpowering than the other but the question still remains of what is the leading trait in personality? Personality is how we interact to the world around us and our behaviors we express. The underlying causes although and why each and every person is uniquely different with a personality all their own is from the nature and nurture perspective. Personality in a technical sense is described as the visible aspect of ones character and the

Personality is a little more difficult to define. At best, it is “the measurable traits a person exhibits” (Robbins, 2013, p133). Personality is made up of perpetual characteristic patterns, of an individual’s emotions, behaviors, perceptions, and reactions to an array of events, one example being stress. Patterns such as aggressive, submissive, ambitious, and timid are called personality traits or attributes. The more frequently the traits arise in distinct situations, the more dominant the

Introduction: Personality is something every living, and mentally functioning human member of society has. Our personalities are made up of our behaviours and the way in which we think, feel and act – no two people are exactly alike in personality. (Fletcher and Garton, 2015). Personality plays a major role in psychology as it is constantly being talked about in terms of developing it, measuring it and how it can influence the way we interact with others. Theorists have identified different traits and characteristics as a way to categorise different personality types.

The field of personality psychology is a very unique one as it tries to understand and describe the individual human being as a complex whole. It would seem easy to describe one personality by simply identifying one personal traits or behaviors but one cannot explain individuality without comparing it against other living organisms. Mc Adams (2009) states that the study of personality psychology requires that one attempts to construct a scientifically credible account of people psychological differences and search for biological and socio-cultural factors that explain these differences and commonalities. In order for us to understand these differences we need to start at the core of human nature; at its origins.

There are many theories that attempt to clarify the structures that influence personality, for example dispositional, and Evolutionary theory. This paper will discuss the differences that are among dispositional and evolutionary personality theories, as well as, strengths and limitations of dispositional and evolutionary and biological personality theories their bearing on human behavior. Furthermore, the Big Five personality test and what technique is used to study personality.

The term personality has been defined several times in different ways throughout the history of psychology. A definition that captures much of what is meant by personality was described as “more or less stable, internal factors that make one person’s behaviour consistent from one time to another, and different from the behaviour other people would manifest in comparable situations” by Child (1968) (Eysenck, 1994). This definition is very broad and it includes personality traits as well as intelligence that are considered as aspects of personality. There is a difference between moods or emotions and personality. According to many psychologists personality is stable and does not change dramatically over the time, whereas moods and emotions may change over shortish periods, because those can be collated with external behaviour, on the other hand if personality determined behaviour then everyone would behave in identical pattern to different situations. That’s why there are individual differences. It is assumed that there are such individual differences that are revealed by different ways of behaving in different situations. That means that for example introverted people would be shyer in a social group or in the comparison extraverted people will talk more. This leads us to personality traits. There are many theories of personality traits such as: they are habitual patterns of behaviour, thought and emotion (Kassin, 2004), which means that there are different patterns in

To understand personality there are three main aspects that must be looked at: LArsen and Buss Definition of personality, The Six Domains of knowledge of personality, and Costa and McCrae's Five Factor Theory. In this essay I will first break down larsen and Buss definition and connect it to the domains, then connect the domains to the five factor thoery (FFT).

The personality is what makes every human being on the planet exceptional in his or her own way. To go even further, a lot of people are extroverts, some are just introverts, amusing, or just simply quiet. "The word personality derives from the Latin term persona, which means to mask. Those that are describing personality as a mask, view character as an individual that is their true self, when they are in public. It is that feature of ourselves we choose to show to the world"(Comstock, 2008). Numerous different philosophers out there trust that they have the greatest theory about personalities. Some really have the belief that genetics,

The study of personality, or human nature has been baffling the minds of great scholars for centuries now. It is not the recent development, but has a long history of progress. Some great scholars like Aristotle, Machiavielli, Descartes among a few other philosophers and writers had their interest invested in the workings of human nature. Recent theories developed after the 18th century to a great extent reiterate the theories once set by the early scholars.

The term personality refers to the various qualities an individual possesses that forge their unique character (Letzring, Wells, & Funder, 2006). It is important as it distinguishes individuals from their peers through their patterns of behaviors such as individual differences in mental, social, emotional and physical aspects (Allport, 1937). An individual’s psychological characteristics such as thoughts, feelings, motivation and they perceive the world are manipulated by their personality.

Personality is a term that has largely been considered an unproblematic concept and primarily refers to the varying kinds of characteristics of individuals. Despite this assumption, psychologists have constantly used the word in different ways. The varying views in the use of this concept or term are fueled by the fact that psychology usually makes generalizations regarding individuals. Generally, personality seeks to examine the many differences and similarities between individuals. Formal evaluation and study of personality have mainly focused on patterns of similarities versus patterns of differences among individuals. When evaluating patterns of differences, the concept of