The Influence of Personality in Consumer Behavior

Funder (2007), states that personality is a combination of how people think, feel and behave, with the psychological mechanisms behind those patterns. Therefore, it can be defined as consistent behaviour patterns and processes which happen in the mind of the individual. These behaviour patterns suggest that there are individual differences and that personality is consistent. The combination of these areas, and confliction of these is what psychologist’s try to understand.

The word personality is known as quite a diverse concept and can be described differently in accordance to different people, it comes from the word persona which is a Latin term and is referred to as a mask which actors use when performing. Based on this it could be concluded that characteristics which are visible along with external characteristics (the aspects of us in which can be seen by others) is what personality refers to, (Schultz and Scultz, 2004). Another definition of personality by a different psychologist is “The dynamic and organized set of characteristics possessed by a person that uniquely influences his or her cognitions, motivations, and behaviours in various situations.” (Rychman, 1999: 5). There are many areas of personality

Personality and how we behave have been of much interest to psychologists for a long time now and because of this there have been many theories and theorists that have been developed. Personality is defined as consistent behavior patterns and intrapersonal processes originating within and individual (Fritzley, 2012, p. 10). There are six main approaches to personality psychology they include: biological approach, humanistic approach, behaviorist approach, trait approach, psychoanalytic approach and cognitive approach. Each approach shines a little light onto why we behave the way we do and how our personalities are formed, the approaches contain many different theories from

Funder discusses on how personality psychology formulates around numerous basic approaches. One approach Funder talks about is the biological approach, which addresses the mental process on our behavior including anatomy, physiology, genetics, and evolution. This approach analyses our feelings, thoughts, and behaviors through our mind. Another approach that Funder discusses is the trait approach, which is basically the study of human personality; the trait approach concentrates on the way an individual differs in emotion, thought, and behavior and how those differences are measured. These two approaches complement each other because the trait approach focuses on routine patterns of an individual that are behaviors, feelings, and thoughts which those

A person’s personality says much about who he or she is. People define personality in different ways. Researcher after researcher has tried to come up with the best definition for what personality truly means. Case studies, correlational studies, and experimental designs are some of the most commonly used methods of research. These methods help better define personality. The advantages and disadvantages of each method differ and can be helpful or hurtful to the research of an individual’s personality.

in order to analyze the patterns that determine personality, certain issues need to be addressed

Trait theory is one of the most critically debated fields of personality studies. Many psychologists have theorised using the trait theory approach to personality, which promotes the difference between individuals. Hans Eysenck developed a model of personality based on 3 set traits. Unlike other theories, Eysenck only used 3 universal traits to describe an individual’s personality, they are:

Personality is defined as a relatively stable set of characteristics that influence an individual’s behavior. Both heredity and environmental forces shape personality.

Each one of us has his or her judgment about different issues that affect us on a daily basis. It is because we have different genes that result in different traits to thereby resulting in different reactions to different situations. While some people are profoundly affected by the death of a family member, some are strong and gather the courage to move on with life. Personality allows us to express our emotions differently. In this case, our gene composition will enable us to be in a position to react to different stimuli influencing daily decisions. The purpose of this paper will be to define personality at a deeper level while focusing on various personalities domain and how they apply to different personality theories.

This paper will go over the founders of assessing personality, how it changes over time, and how the theories of personality have changed. It will also include the main trait theories and what it means when you assess your personality

Personality can be defined in many ways due to the individual and unique aspects of personality, and there is yet to be a definitive answer for what personality is and how it comes into being. Generally personality can be defined as the relatively constant, individual and unique characteristics and traits which present themselves to others in different circumstances. Due to the many unknown factors of personality psychologists have suggested many ways in which personality is created, these psychologists pose reasons as to what personality is and how it manifests, these are known as personality theories (Carter & Grivas, 2014). The main two ideas being that of genetically influenced personality and personality which is influenced by the environment one lives and grows up in (Carter & Grivas, 2014). These two theories are known as Nature (Genetics) and Nurture (Environment). Many modern psychologists pose that both nature and nurture work in conjunction with each other (Coon, 1995).

The following will reflect this researchers understanding and reflection on personality, how it defines one, what it means, and if one’s personality changes to fit certain situations. At the end this researcher may have a better insight into herself as well as the personalities of others. This insight can help her in her future endeavors.

To understand personality there are three main aspects that must be looked at: LArsen and Buss Definition of personality, The Six Domains of knowledge of personality, and Costa and McCrae's Five Factor Theory. In this essay I will first break down larsen and Buss definition and connect it to the domains, then connect the domains to the five factor thoery (FFT).

The study of personality traits is beneficial in identifying the many variables that exist from human to human; the combinations of these variables provide us with a true level of individuality and uniqueness. In the field of psychology, trait theory is considered to be a key approach to the study of human personality (Crowne, 2007; Burton, Westen & Kowalski, 2009). This paper aims to identify a number of significant contributors who have played crucial roles in both the development and application of trait theory. This paper then moves focus to these theorists, outlining their theory and analysing both the strengths and weaknesses of those theories. An illustration of the methods used in trait measurement is given and includes the

With the market continues to mature and competition grow rapidly, companies cannot only rely on the basis of what products or services they offer, employee is more and more important for a company to determine a company’s ability of competition. Different employee has different personality. Personality can affect people’s attitudes, behaviours and job performance. Therefore, it is very essential for a company to consider and measure employees’ personality.