The Influence of Social Class on Communication

Marx begins by writing, “The history of all hitherto existing society is the history of class struggles. (Jones, 219)” The existing society was divided between the Bourgeoisie and the Proletariat, as I stated before. The Bourgeoisie consisted of the social class who owns the means of production. The Proletariat consisted of wage-laborers who have no means of production of their own and they are reduced to selling their labor power in order to live (Jones 219). As you can see the bourgeoisie had the upper hand because they were the people who were mainly in charge of the proletariat. Marx believed that the

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Marx 's conflict theory has a very distinct ideology, it is stated that it mainly focuses on the causes and effect of class conflict between the bourgeoisie and the proletariat. The Bourgeoisie represented the members of a higher society which held onto the majority of the wealth and means also known as the owners of the way of manufacture and the capitalistic. While the proletariat class was constructed by individuals who belong to the working class or the poor. While they would focus on the economical, societal, and governmental implications of the rise of the capitalist economy in Europe. With the rise of the capitalist economy, it was theorized that the bourgeoisie,

Marx viewed society as a conflict between two classes in competition for material goods. He looked at the history of class conflicts and determined that the coming of the industrial age was what strengthened the capitalist revolution. Marx called the dominant class in the capitalist society the bourgeoisie and the laborers the proletariat. The bourgeoisie owned or controlled the means of production, exploited laborers, and controlled the goods produced for its own needs. He believed that the oppressed class of laborers was in a position to organize itself against the dominating class. He felt that it was the course of nature, that is, it is the way that society evolves and that the communist society would be free of class conflict, "the free development of each is the condition for the free development of all." (Marx & Engels 1948, 37)

In contrast to a broadsheet a tabloid’s audience is aimed at socio-economic group C and below. Tabloids are aimed at a younger audience and focus on issues that their readers can relate to. The targeted audience for the picture is everybody because ‘The Sun’ wants everybody to see it and hopefully recognize the kidnapper. It is easily recognizable that ‘The Sun’ is meant for readers that may or may not be highly educated, hence, it is called ‘The People’s Paper’. Therefore, the language used has to be simple:

The scientific advertising pioneered by Rubicam and Gallup revealed many obvious traits about the readers of newspapers. Readers would pay more attention to the comic section of the newspaper showing the simplicity of the consumer (Sivulka, 2012). Polls conducted by Gallup showed that men preferred to read the sports

Marx advocated social reform for the proletariat (workers).The focus of Marx’s conflict theory is that by eliminating privilege, the overall welfare of the society can be increased. This would then create a true equality

Karl Marx developed his theory on class division by suggesting that all societies have two major classes, a ruling class and a subject class. The ruling class owned a means of production such as land or capital, whereas the subject class did not. Marx argued that this leads to the ruling class exploiting the subject class. The ruling class use a superstructure of the legal and political systems to justify its position and prevent protests by the subject class. In capitalist societies the main classes are the bourgeoisie (capitalist) and the proletariat (working class). In these societies the bourgeoisie exploits the working class through wage labour. The capitalists pay wages to the workers, but make a profit because they pay the workers less than the value of what they produce. Capitalism is the newest type of class society but it will also be the last. Eventually it will be replaced by a communist society in which the means of production

Karl Marx believed societies evolved through different stages: feudalism, capitalism, and socialism. He suspected social change to be strongly linked with the economy; class struggle caused by 19th century capitalism. With the decline of the aristocracy and the industrial revolution Marx believed more opportunities would be available for the poor, but that was not the case, instead the aristocracy were "replaced ' ' by capitalists. The wealthy

The first being the proletariat or those who work who own the means of production. The second class being the Bourgeoisie, or the owners of the means of production (Morrison, 2006). Marx believed that because one group had power over another is the root cause for social issues. When Marx saw the conflict between these two classes, he began to look for an understanding how it began. Marx focused on the change to a capitalistic society, by looking at the history of economic development. Marx believed that the economy went though different economic stages.

"We are shaped by society 's structures," is the primary concept of the idea developed by C. Wright Mills (Henslin). In this paper, I will demonstrate how my social class affected my family life and education.

Karl Marx: Conflict Theory The most influential socialist thinker from the 19th century is Karl Marx. Karl Marx can be considered a great philosopher, social scientist, historian or revolutionary. Marx proposed what is known as the conflict theory. The conflict theory looks at how certain social interactions occur through conflict. People engage in conflict everyday to gain more power then others in society. Karl Marx is known for studying the conflicts that occur between different classes. Karl Marx has introduced some radical ideas and theories to society through his writings. As the industrial revolution moved forward in society, so did the widening gap between class structures. Karl Marx studied the differences arising between the

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to

In the opposite, Weber rejected the economic determinism of Marxism in the understanding of the stratification of the modern capitalist society. For Weber, the capitalist society is stratified in a two different ways from the Marxist description: On the one hand, the class differentiation is not classified merely by the ownership of means of production. According to Weber, class interest not as a given historical attribute to workers and capitalist, but is an ‘average interests’ of different individuals sharing similar market situation and ‘life chance’. Such ‘life chance’ is defined by the capacity of the individual to create utility and exchange value in the market by the utilization of their property. Therefore, class situation of the propertied is not merely defined by the ownership of means of production, but also returns on investment and rental income, which Marx doesn't take into account; for the class situation of the property-less, people is also fragmented by their differential possession of scarce skills, services and knowledge. Class interest is complex and fragmented.

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues