The Influences of Background Music on Consumers' Buying Behaviour

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“The Influences of Background Music on the Consumers’ Buying Behaviour”

Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7 1.8 Organisational of research…………………………………………...7-8 Chapter 2: Literature Review………………………………………………..…..9-12 Chapter 3: Research Methodology……………………………………………..13-18 3.1 Research framework…………………………………………………...13 3.2 Hypothesis
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This study helps the business owners to identify the influences of the tempo of background music on customers’ purchasing intention.

1.3 Research Question (i) Is there any relationship between the slow tempo background music and customers’ purchasing intention? (ii) Is there any relationship between the medium tempo background music and customers’ purchasing intention? (iii) Is there any relationship between the fast tempo background music and customers’ purchasing intention?

1.4 Research Objective
The research objectives are as follows:- (i) To identify the influences of the slow tempo background music on customers’ purchasing intention. (ii) To explore the influences of the medium tempo background music on customers’ purchasing intention. (iii) To measure the influences of the fast tempo background music on customers’ purchasing intention.

1.5 Significance of Study
This research findings will lead us to have more in-depth understand the tempo of background music on customers’ purchasing intention. It will help in understanding the effect of background music on customers’ perceptions and choices, and customers’ desire to affiliate the trading market. In addition, customers tend to spend more money in shop when the total time spent by them is longer and have the positive perceptions towards the trading market.
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