The Influences of Background Music on Consumers' Buying Behaviour

This study however, extends to analyzing the consumers psychological behaviors during the shopping period rather than before and after. This compliments Alain d’Astous and Melanie Levesque’s study in that the stores unique personality will have a direct impact on consumer’s psychological attributes and emotions relating to purchases and loyalty to the company. It also contains a direct link to Dong-Mo Koo’s study in which attitudes are created through in-store activities and have a direct correlation to consumer satisfaction and store loyalty. Alain d’Astous and Melanie Levesque’s study reviews the pleasantness of the store to be directly related to time and money spent by the consumer. In this study the research is conducted when consumers have already entered the store and measures the consumer’s emotional responses against their time and money spent.

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

The purpose of this report is to provide our boss with an analysis of the age of customers to determine what motivates their buying habits. The information that has been gathered suggests that different age groups buys different products and for different reasons. In order to test this theory our boss developed a survey that was sent out to 200 customers requesting their age and income levels. A $25 gift card was established as an incentive for customers to complete the survey. This resulted in 124 customers completing the survey and receiving a gift card toward their next purchase. The customer information was compiled in a data list and then a frequency distribution histogram was developed using

H2: a) Matching background music and b) non-matching background music affect customer emotions in terms of pleasure and arusoal.

The author explains how shopper’s mood influnces their purchases, similarly the speaker tells us how music affects shopper’s behavior.

The following report establishes the buying habits of the customers and determines what motivates them to come to our business. From research done elsewhere, it was noted that the age as well as the income level are major determinants of the buying habits of customers. In order to establish whether this really applies to our business as well, a survey was sent to a sample of 200 of our customers. The customers were asked to give their age and level of income only and they were rewarded with a gift card of $25 towards their next purchase.

In an extremely relaxing restaurant, you would not regret spending more time having ordered additional delicious food, would you? Nowadays, there are vast strategies to control consumer behavior for profit-making organization. Although every customer would act different from others, by investigating the consumer’s want and shopping habits, supplier can make a prediction of customer’s decision of purchasing. Then they try to influence on customer’s behavior with business strategies such as using attractive wording, highlighting strength and ⚪︎⚪︎. (http://study.com/academy/lesson/consumer-behavior-theory-and-marketing-strategy.html). Music, such as background music (BGM), is one of the significant

Considering the theoretical frameworks mentioned above, a conceptual model for consumer engagement is developed to guide this study as shown in the figure

Motivation is the driving source for consumer behaviours. It’s the subconscious need that consumers want to satisfy. For brands and retailers trying to increase sales, they should try to create a need in the consumer’s mind so that they would be motivated to purchase from the respective brands and retailers.

Jain et al., (2014), state that “A key goal of a show window is to generate excitement among “window shoppers” and convert them into actual shoppers” (p.2). Therefore, this study will help marketing manager to

The first objective of the research study was to figure out the factos that influence customers’ movie decision and their relative importance. From the theoretical framework, four factors were tested to study how much their influence would be on customers’ movie choice. The average value for each factor was computed based on the item values; which were later used for the paired sample t-tests to check if there are any differences in means between each pair of factors. The result is presented in the table 27 below.

Sub Hypothesis Four Sub Hypothesis Five Sub Hypothesis Six Research Hypothesis CHAPTER V: SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS Research Findings Suggestions for further research Appendices Table A-1: Contingency Table on Error Rates Table A-2: Customer Affective Response Percentage of Preference Table A-3: Managers Affective Response Supper-Market Supplemental Survey Questionnaire Responses Pilot Study Survey Instrument References

consumers have become increasingly price-conscious, seek new experiences and are easily swayed by in-store promotions and advertising. Sales growth is driven by innovation, higher quality, competitive pricing, differentiation and creative marketing, all

Both of the authors state consumer perception is initiator of consumer behaviour, while consumer behaviour is the output of consumer perception. Consumer decision process model has been well accepted and it is useful to understand factors influencing consumer perception and purchasing behaviour(Carla & Carlos 2006).

I hereby declare that this Project Report entitled “ A STUDY ON CUSTOMER PREFERENCES IN