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The Information System

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The Information System The system that is the subject of this design improvement plan supports the capacity of the company to provide suggestions for their video library. On a rolling basis, dependent upon the customer's activities with the entertainment media, viewing options are provided to the consumer when they open their online account. Description of Organization Netflix, Inc. is one of a number of companies that provides Internet subscription services for movies and some television shows across the globe. Subscribers are given two options for viewing: (1) Unlimited online movies and television shows that are streamed over the Internet for viewing on mobile digital devices and TVs. (2) Snail mail receipt of Blu-ray and standard definition DVDs at various levels, from a single DVD, at the lowest rated, to multiple DVDs released to the customer for viewing at home. Subscribers can have access to both viewing options for a higher monthly rate. Netflix is headquartered in Los Gatos, California, and was founded in 1997. The company has experimented with different price points, occasionally loosing droves of subscribers as a result. Movie selection is inferior to competitor iTunes with regard to selection and recency of film release in the theatres. Baseline Problems and Opportunities Netflix uses recommendation algorithms to provide internal targeted advertisements to consumers. The functioning of this recommendation system is a primary source of revenue for

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