The Innovation Success Of Apple

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The innovation success of Apple
In 1976, Apple Inc. was founded by Steve Jobs, Ronald Wayne and Steve Wozniak and is headquartered in California, U.S. In the last couple of years, the executive team of Apple has experienced some changes. In 2011, the company unfortunately experienced the death of their CEO Steve Jobs. Then Time Cook was named as CEO and a member of the Board of Directions for Apple. It specialises in manufacturing, personal computers, computer software, services, media devices and related digital accessories. Apple is often eulogized by its innovation based on a number of the granted patents. For instance, the first iPhone in 2007 to iPhones6P in late September 2015. Since the first-generation iPhone, following new phone have added to diverse new functions and features such as iPhone 5s has a Touch ID fingerprint sensor and iPhone6 has increased the screen size to 4.7 inches. And Apple smashed its successful sales records of iPhone - 74.5 million sold in the last three months of 2014 and reported quarterly earnings, which there were 29.5% gained in the same period a year before (Fast Company, 2015). They became the first American company to cross the $700 billion market capitalisation mark and their market capitalisation may be higher still that a report pointed by Citi (Forbes, 2015). According to Forbes (2015), Apple has already been distinguished as the world’s most valuable brand. Furthermore, in Fast Company’s 2015 survey if the world’s 50 most
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