The Innovative Instagram

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Visual content is obviously gaining immense popularity and influence in the entire realm of social media. The majority of users of Pinterest are teens and young adults. The users of these visual forms of social media is the future community of consumers. Even with the versatile features, Facebook

Instagram is a free application that is located on cellphones in the apple store and google play. Instagram is a fun and exciting way to post your life with a lot of pictures. Strolling down my timeline I see people posting thousands of pictures about absolutely nothing or some people that have not posted in ages.

who have many followers. Instagram is a profitable tool for people or businesses to share

Instagram has a business feel to it. This is where 70% of the world's leading brands play. It means some serious business. A survey showed that Instagram users tend to share, like and comment on brand postings far more often than that observed on other social media sites. Visual Appeal

Instagram is a social sharing app that allows you to post pictures, videos, and stories. This app allows you to interact with each other by liking and commenting on multiple kinds of post.

Instagram launched in the market in 2010 by Kevin Systrom and Mike Krieger. This social network with a new concept based in that users can take photos and videos and share them publicly and privately on the app. This platform was diffused trough Apple App Store and Google Play, allowing iPhone, iPad, iPod touch and Android use

Instagram, one of the fastest-growing social networking platforms, is used daily by more than half of its 600 million active users. And it's good for more than just posting selfies and brunches. At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position a brand creatively and showcase its personality. Plus, it's a place where the consumers can see your curated content on the daily without feeling overwhelmed by emails and notifications. Half of the platform's users check their feed multiple times a day.

Although Rachel Daley goes through 21 steps on how to create a strong foundation for anyone attempting to increase a wide audience for their product(s), she was not detailed enough to convince me that she is as credible as she appears to be. Being a photographer who uses Instagram has given me plenty of experience and background on social marketing. The social network is very competitive, people rage for likes, comments, direct messages, collaborations, and sponsors. Instagram has become a massive social network with 400 million monthly active users; this makes it great for promoting your brand, but it must be done competitively and strategically to gain and create automatic revenue and connections to bigger brands that will lead to collaborations with exposure to millions. The 21st century has become the digital age with millions of eyes flowing all over the internet.

Instagram has diversified possibilities to gain more followers. The most important part is to keep your profile updated with posting pictures at least every three days and using Hashtags that fit to what the business does. For example, posting a picture of a volunteer working on the field with the Hashtags #PatridgeCreekFarm #Harvesting #Garden #Education #Ishpeming #Urban, now you have Hashtags that will define the business, but are also extensive and often used by other users. Another way is to link for example a volunteer’s profile on a picture or ask the volunteer if they can post a picture on their profile and link Partridge Creek Farm account so their follower in turn get in contact with Partridge Creek Farm as well.

It has fewer ways to track certain snaps sent back and forth, and a higher increase others copying your pictures without your knowledge. Instagram could be used as a private account for sharing

There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies

Therefore, it is no surprise that advertisements are a significant part of Instagram. On the app many influencers will post pictures of products like detox teas, clothing or make up products. Some of the influencers would intentionally or unintentionally not mention their relationship with the company they were promoting. Though it depends on the state a few have laws that require advertisements to be made known to the viewers and potential customers. Therefore, many posters were violating advertisements laws by not telling their followers of their relationship with the company while promoting the product. The lack of transparency has caused viewer's to question the authenticity of product reviews. Which has led to popular hashtags, memes and

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

ow much do you sincerely love to express your true self and share your experiences globally through pictures with other individuals online? With this social media networking app, you can do just that! Kevin Systrom and Mike Kreiger are the founders of Instagram and launched this app October 06, 2010 ( ). Since 2015 this app has grown to 400 million users, 95 million photos are being uploaded daily and 40 billion are being shared daily, this shows the true potential and value in this social media app ( ). The demographics of the users for this app range from children in their youth and all the way up to the elderly. Instagram is used for self-expression, social interaction, networking, making memories and also exposing the privacy of our youth.