I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and …show more content…
To put it differently, Malcolm Gladwell mentions in his book The Tipping Point, the theory of The Law of the Few, which consist of connectors, mavens, and salesmen. In this particular topic an artist manager would be considered a Maven, Connectors would be the label head or person signing your contract, and salesmen would be promoters and marketing directors. Following this through, take pop phenomenon, Justin Beiber, for instance; Justin was found on YouTube by Atlanta based manager, Scooter Braun (Kaufman, 2010). As stated by Gladwell, “Mavens are people who have a strong compulsion to help others” (69). A manager in music is somewhat similar; a manager’s job is to handle the business of an artist, making sure the labels are doing their job and helps the artist keep their focus on music (About.com: Music Careers). Continuing on, manager Scooter Braun insisted on meeting the soon to be pop sensation, so he set up a meeting with Justin and his mom where Justin would have then accidentally run into R&B superstar Usher (Kaufman, 2010). Usher, in this case would be referred to as the connector, an individual who has many ties in many realms and act as the passage between them. Ushers role would be connector since he landed Justin a professional deal and formed a joint-venture label with Braun and Antonio L.A. Reid, the
Every music artist begins somewhere. Every artist had to do something to get their music out there. No one just automatically becomes famous. Then everyone wants to listen to your music. You start out new and anonymous and become more popular over time. Artist become famous by advertising. Every music artist should be able to advertise.
Your manager also helps you develop who you are as an artist; your personal image is being developed here. Do you begin to appear in public with other artists of the same level of success? Do you volunteer time and services for charitable purposes and do you begin to identify those charities whose interests you feel you can advance by your involvement? (Thall, 2006) This image will develop and change overtime due to the music industry environment and the people you become associated with along the way.
The music industry much like every other industry has found ways to connect their product to the people through technology. Now music is readily available to the public through many avenues ITunes, YouTube, and so much more. As music has become more available to the public the industry now faces the threat of illegal downloading and sharing of music files. Many people will purchase an album through a download site and then either post it for free download to others or distribute it to their friends; while those who do this don’t usually face consequence does that make it right?
Music is at our fingertips. We can turn on a radio or select a song on a menu and it
The music industry is in a time of growth at this very moment. The environment for its growth has been increasing rapidly on many geographical boundaries and has been established through information technology and Internet. In this paper I will analyze how the music industry not only has been affected by Globalization as an economic institution but also that it has become a worldwide-globalized commodity. First, I will begin by analyzing how the music industry, though its consumption is not a necessity, it is affected by large economic factors and has become a large Music Market. Furthermore I will analyze how the music market has globalizing tendencies
On September 9th, 2016, I attended an Artist Management seminar. There were four main representatives there to discuss their careers, Andrew Cohen, Mark Gray, Marc Rucker, and Steve Mekler. Each representative was involved in the music business, especially in management positions. The room was crowded and was especially hard to squeeze into, everyone was attentive and writing every detail they could grasp. The speakers discussed their every day job, and requirements they faced on a daily basis. One aspect that was emphasized throughout the seminar was that the manager always does what the artist wants to do (no matter what). So considering that statement, managers are required to prioritize everything, pay all the bills and talk to all companies
They must promote the artist’s career and run all the business behind the music. The manager must find ways to help enhance an artist or band’s career. Their job ranges from career planning to suggesting the lyrics to change in a song. The manager plays a huge role in how well the product does once it is out. A manager spends long, stressful hours trying to find and book events. They advise their employees on career decision. A manager is an advisor, an overseer, a planner, a strategist, coordinator, detailed person, traveling companion and a friend. Without the manager, the artist would not be able to share their music with the world.
Many people have dreams of being a part of the music industry and becoming successful musicians, but do not seem to do the research necessary to make the dream come true. The music industry is a branch of the entertainment industry and is where music, whether it is recordings or performances, is distributed and sold to the public. One of the problems is that people do not realize the risks that come with being a part of the music industry and being a musician. There are many factors that come into play when deciding to pursue a career in the music industry. Factors would include having noteworthy knowledge of music, originality, publicity, and business entitlement.
No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.
The creation of musical works has always been culminated by several different processes and usually involves many people. The process takes a lot of time delaying the release of music. Advancement in technology has played a significant role in the music production by lowering the length of time it takes to produce recorded material. Artists usually sign a contract with a recording company that markets their music products. The internet and low-cost recording technologies have created a “do-it-yourself” music movement. New artists have gained worldwide recognition without landing a recording contract with a major record label.
The music industry has changed in very quickly in so many ways it almost seems impossible. Thomas Edison recorded the first voice in 1877 and now we listen to hundreds of different types of music on devices that hold more information than the computers that sent the first astronaut to the moon. People have been getting music in tons of ways for the past hundred plus years and when the internet came into the picture, the music industry sky rocketed. People could get their own music out and be heard just by clicking a few measly buttons and using the internet to stream millions of songs with high speed. But even though the internet has helped the music industry by making it easier to distribute, advertise, and produce music, it still has its disadvantages.
In this article, Peterson and Berger show how the organization of the popular music industry affects the music that America hears.
Management can also refer to the person or people who perform the act(s) of management.
The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.
When musicians produce albums, they want people to listen to the albums. There is not one specific way for a band or single musician to gain an audience and promote their music. Musicians use many different kinds of media to promote their music. They use visual media as well as strictly listening media. The radio, television, and the internet are all different types of media musicians use to promote their music.