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The Ins and Outs of the Music Industry Essay

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I propose that all unsigned rising artist should target the business side of the music industry to be successful in the entertainment business because it allows the artist to be taken seriously and make solid connections that can further his/her career. Learning the works of the music industry also enables a new artist to be further successful and profitable. Recent studies show that most new artists without professional representation and a business mindset have a slimmer chance in getting signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should be concentrating on their careers as professionals and not amateurs, thus focusing on the ins and outs of the music business and …show more content…

To put it differently, Malcolm Gladwell mentions in his book The Tipping Point, the theory of The Law of the Few, which consist of connectors, mavens, and salesmen. In this particular topic an artist manager would be considered a Maven, Connectors would be the label head or person signing your contract, and salesmen would be promoters and marketing directors. Following this through, take pop phenomenon, Justin Beiber, for instance; Justin was found on YouTube by Atlanta based manager, Scooter Braun (Kaufman, 2010). As stated by Gladwell, “Mavens are people who have a strong compulsion to help others” (69). A manager in music is somewhat similar; a manager’s job is to handle the business of an artist, making sure the labels are doing their job and helps the artist keep their focus on music (About.com: Music Careers). Continuing on, manager Scooter Braun insisted on meeting the soon to be pop sensation, so he set up a meeting with Justin and his mom where Justin would have then accidentally run into R&B superstar Usher (Kaufman, 2010). Usher, in this case would be referred to as the connector, an individual who has many ties in many realms and act as the passage between them. Ushers role would be connector since he landed Justin a professional deal and formed a joint-venture label with Braun and Antonio L.A. Reid, the

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