The Integrated Marketing Communications Textbook

Law Enforcement has been trying to keep up with the information age and adapt to the new ways of reaching citizens and training officers to be a positive part of social media. “Perhaps, further complicating the issue for police agencies, because of evolving generational

As defined by the American Association of Advertising Agencies, integrated marketing communications " ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact." Integrated marketing communication (IMC) is a combination of five elements, such as, direct marketing, public relations, advertising, personal selling’s, and sales promotion, by which the company can communicate a positive and influencing image/message about a product/service that is present in the market place plus provides how it brings value to the

Since the up-climb of social media began in 2003, law enforcement has greatly adapted to the social media network in order to better communicate with the public and to improve their protocol. Much of police work is unappreciated and unknown of. Therefore, some departments have taken it upon themselves to educate the public via social networks, such as Twitter and Facebook. This is done in order to inform the community of what their department does, and to build confidence and trust towards their agency. Around the country, law enforcement agencies see social media as both beneficial and damaging. Thus, with the awareness that social media is here to stay, law enforcement has chosen to adjust to these social changes and to use them in their benefit.

In today's multi-media world driven by computer and Internet technologies, communications has changed drastically. Today's communications landscape is a multitude of media and tools wherein messages can be communicated in real time, making message reception and sending occur almost simultaneously, within a period of seconds or even milliseconds. Thus, the communications landscape has become a dynamic realm wherein people from different parts of the world can communicate and share information instantaneously. It is in this context that integrated marketing communications thrives and flourishes in the fields of marketing studies and strategic planning today. Integrated marketing communications (IMC) is the synergistic combination of different media and communication tools, developing a marketing program that aims to reach target consumers most effectively and efficiently. It involves development of different marketing strategies such as advertising campaigns, public relations, and sales promotion, among many others.

Police capture and hold their audience attention by using Kaplan and Haenlein’s five points about being social, which are “be active, be interesting, be humble, be unprofessional and be honest.” (Kaplan, Haenlein. 2009, 66) QPS Facebook and Twitter successfully demonstrate the genuine and informative side to QPS social media activity, while their Instagram is strategically developed to be humble and show the human side like their photos of the dog and their graduating recruits.

Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets comprise women, men, girls, and kids of the upper and higher-middle section of the society. Nordstrom gives a lot to their consumers in both goods and service. When asked, clientele say they expect goods that are fashionable, long lasting, and

In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy,

Smartphones, the internet, and media in general, have been known to create division and controversy among different age groups. Some older generations look down on these newer innovations, finding that their negative aspects outweigh their positive ones. Researchers continue to study media, searching for definitive proof as to whether media is good or bad for young people. Jean Twenge, a psychology professor who studies generational differences, wrote an article in September of 2017 titled, “Have Smartphones Destroyed a Generation?” (citation). In it she claimed that members of iGen, born between 1995 and 2012, spend more time hanging out with friends on screen than in person (citation). While I do agree with some aspects of her article, I find that overall, it is much too simplified. I would argue that young adults my age are not a part of iGen as Twenge states in her article, because instead of using media to replace our in-person connections, we use it to foster interpersonal relationships both in-person and online.

Target has done well over the years due to its successful integrated marketing communications. Today, Target is the second-largest discount retailer in the United States, with $65.4 billion in sales and rank number 28 on the fortune 500 list. The main focus to build an up-market cachet of its brand without losing its relevance for price conscious consumers, Target positioned itself as a high-fashion brand retailers. Target aims to fulfil its brand promise of delivering trendy styles and quality merchandise at affordable low price by sending Merchandisers to travel over the world to look for next hot items. Target adopted Europe popular concept of ‘fast fashion’, which keep the product selection fresh result in more frequent shopper visits. To further enhance the shopper experience, Target uses a variety of tactics to communicate its ‘ cheap chic’ positioning, beginning with its slogan, ‘Expect more, Pay less’. Target also pays attention to how they place the shelves, lighting, fixtures and even creating wider aisles to avoid visual clutter.

Law enforcement has always been dangerous because officers risk their lives to form a barrier between criminals and society on a daily basis. The inclusion of social media in police work has opened the door to a whole new set of risks. Media seems to be a double-edged sword for law enforcement. On one hand, it has refined police tactics, enabling police departments to evolve from wanted posters to police radio, and from patrol cars to social networks, such as Twitter, Facebook, and YouTube. On the other hand, it has allowed criminals to organize and establish extremist groups and influence far more people than previously possible with the intent of causing disruption and violence throughout society.

In a world of ubiquitous advertising chaos and consumer avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital age. When it comes to advertising, Digital technologies have fundamentally revolutionized how and where advertisers implement the practices in the advertising industry. It defines as

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Specify the mix of online and offline communication tools used to attract visitors to the company website or internet with the brand through other digital media such as email or