preview

The Interconnected Nature of Media, Culture and Society Essay example

Decent Essays

This essay focuses on the key issues relating to the role and impact of the media in the everyday lives of people and on the structure of society and the nature of culture is emphasised. This essay focuses on how the media influences culture and society as well as it explores the issues relating to the media and how the media benefits individuals and the world. However this essay also criticizes the media as it has various negative effects on the world.
It’s almost impossible these days to have a conversation that doesn’t involve the world of social media. In the world of today, media has become as necessary as food and water as it plays a crucial role in strengthening society. Media Studies is a programme that pursues to comprehend how …show more content…

2006). The purpose of the media is to inform and update people about current news as well as to tell them about the latest fashion trends and gossip. It is the media that keeps people updated and notified about what is proceeding around them. The role of the media has become a method of trading and marketing products, as media analysis is concerned with quantity and quality, suggesting that quantitative research of the media supports the aims of marketing, Public Relations as well as it evaluates the relation between the media and politics, human behaviour and society. Qualitative research is concerned with people’s relationships to the media, and how audiences depict and interpret the media output, and as to how far the media is influential in shaping ideas and behavior (Purvis, T. 2006).

Society is influenced by the media in numerous ways, it is the media for the masses that provides them to get the necessary information about things, as well as the media helps to form opinions and make judgments regarding various issues. The mass media can be understood in relation to; media producers, media institutions and organisations, media audiences and users and media output. (Purvis, T. 2006).

The media has a strong social and cultural influence upon society because it is used to convey messages to build public opinion as the media is extremely powerful and

Get Access