The Interface Between Marketing And Management

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Firstly, it is important to remember the current situation of Trader Joe’s in USA, the company has over 400 stores in 30 states and is the leader in customer service in USA. However, the company is not on the top ten supermarkets in sales category. Additionally, Trader Joe’s just operates in USA and does not have experience in other international markets. (Peterson, 2013)

The marketing orientations are a business strategy management based on business models and employees to focus on the changes of what company wants and needs of its customers. There are 5 key points in this strategy, which are:

Today business environment is going toward increasingly globalization of services.trade in worldwide services grew faster than trade in merchandise during 1990s(Javalgi and White, 2002). Concept of marketing orientation is believed to be far reaching effects on organizations as it influence how employee act and think . market orientation is valuable because it focuses first on organization,continuously collect target customers information need and capabilities of competitors and then using this

Delivers brand-conscious long and short-term growth solutions in support of sales and revenue goals. Researches, analyzes, builds business case for and executes ROI-driven marketing programs and sales tools. Nurtures partnerships across lines of business to ensure alignment with enterprise and regional business strategies. Polished communicator who fosters collaboration and builds consensus among stakeholders. Thrives on complex leadership demands and works well within time-sensitive environments. Versatile strategist, target marketer, and sales support professional with focus on smart branding, reputation management and corporate compliance. Strong focus on customer experience and customer expectations in the financial industry.

Critically analyse the marketing strategy using by the organization considering aspects of the market mix such as market positioning,product,pricing and distribution

Thus, firms that have a Market Orientation understand the importance of utilizing information about both customers and competitors when developing strategy. These firms can utilize knowledge about their competitors (e.g. product, prices and strategies) and knowledge about a customer segment to produce a market offering for a certain segment more efficiently and effectively than their competition (Glazer 1991). The factor that determines the degree to which Market Orientation allows a firm to develop competitive advantage is the degree to which having a Market Orientation is unique, or rare, among competitors. Studies suggest that, indeed, a market Orientation is rare (Jaworski and Kohli 1993; Narver and Slater 1990). In addition, research suggests that market orientation contributes not only to competitive advantage, but also sustainable competitive advantage (Hunt and Morgan 1995).

In recent years, with the economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber & Fahy, 2009). Marketing orientation is one of the most successful strategies, such as the Apple company, it put to use and reap significant profit. Some specialists argue that product orientation can be used in all firms, while others debate that marketing orientation is more suitable for all products. However, several obstacles are faced by firms when they intend to move from a product to a marketing orientation. This essay will briefly describe that definition of the marketing orientation and product orientation, examples for some firms use marketing orientation and product orientation respectively as well. Furthermore, it mostly discusses key obstacles for if a firm moves from product to marketing orientation and give some reasonable solutions.

The first half of the assignment deals with the adoption of market orientation as a key principle for guiding

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P 's of marketing:

4. Hooley, G., Piercy, N. and Nicoulaud, B. (2008). Marketing strategy and competitive positioning. 1st ed. Harlow: Financial Times Prentice Hall.

Prada operates throughout the world and it’s headquarter is in Milan, Italy. In 1913, Mario Prada founded the company. Currently, this company is operating with over 250 outlets throughout the world with Prada Mario and his brother started business with a leather goods shop in 1913 in Milan, Italy. The shop initially sold leather products only. Mario Prada was against the role of women in business; hence, the female members of the family were not entered in the company. Mario’s son showed no interest in his father’s business, so his daughter, Luisa Prada took charge of the company. She served the company for almost twenty years. In 1970, Luisa’s daughter joined and she took over for her

An attempt has been made in this report to study and analyze how the CIO and his team can help the company to gain insight into the customer’s mind and make use of the available data to promote a product or services. In the technically advanced world which methods a CIO can embark to reduce the cost of promoting the product and increasing the revenue through increased sales.

Market orientation makes it easier for an organization to enter into strategic partnerships with its clients as opposed to those clients simply remaining consumers of its goods. The strong focus a market oriented business has on its customers eventually leads the customer into becoming more and more involved in the affairs of the organization (Booms & Bitner 1981).

Marketing management is a business discipline which is focused on the practical application of techniques and the management of a firm's marketing resources and activities. The marketing manager of a company plays an important role as far as marketing of the firm’s products and services are concerned. Apart from this, marketing managers are often responsible for influencing the level, timing and composition of customer demand accepted definition of term. It is worth noting that the roles of a marketing manager can vary significantly based on a business’ size, corporate culture and industry concept. However, we will discuss about the general roles that all marketing manager independent of any business performs. These key roles of a