an underperforming company, its strategy, the reasons behind underperformance and suitable recommendations for strategic change. As case study Nokia Corporation has been chosen, which has lost its market leadership in the mobile phone industry in the past five years, although it had market leadership for decades. In carrying out analysis of Nokia, this paper has critically scrutinized the mobile phone industry, the external environment and the internal dynamics of Nokia Corporation. Initially Mobile
EXTERNAL ANALYSIS……………………………………………………………….2 PORTERS FIVE FORCES (SEE APPENDIX 1)…………………………………………… 2 INDUSTRY STRUCTURE, ECONOMICS AND TRENDS…………………………………. 3 COMPETITOR ANALYSIS…………………………………………………….4 KEY SUCCESS FACTORS………………………………………………………………4 INTERNAL ANALYSIS…………………………………………………………………….5 COMPANY’S STRATEGY……………………………………………………………..5 FINANCIAL ANALYSIS…………………………………………………………………..6 OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6 MARKETING AND COMPETITIVE POSITION……………………………………………
excluding North America. The reason for that includes increased competition with Apple and Samsung, out-of-date Symbian OS, low brand exposure and internal problems. This marketing plan conducts an in-depth analysis of the internal and external environment, competitors and consumers. Segmentation of North America consumers reveals that Generation Y and Z are Nokia’s target market. Among them, low income groups specifically students is the main target audience. Nokia’s overall objective is to develop
electronic and power business and in 1987 consumer electronics developed into its key business. Nokia introduced its first GSM phone in 1992 with GSM network services provided to at least 90 operators in the world during the same period. In the market Nokia's two winning and core businesses were mobile phones and telecommunication networks. The industry is one of the most rapidly growing and expanding industries in the globe. Mobile phones available today are completely different to one's available two
competition in this area 3.4.3 Pressure from Apple and Samsung 3.4.4 No longer popularity of Symbian operational system 2.2 Lack of cash flowing 3. Analyze the causes resulting in the depression of Nokia 3.1 Failure investment 3.2 Losing the opportunity to achieve most value 4. Future and some suggestions 4.1Transformation to windows systems 4.2Get experience from other failed companies (Ericsson and Alcatel) Conclusion References Bibliography
Executive Summary Nokia’s reign as the world’s biggest seller of mobile telephones is under serious threat from its competitors such Apple and the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led
Finally, we will suggest recommendations on the basis of what we believe would be better organizational processes in the given scenario. The parameters which we will cover in our study will include the need for restructuring, the external and internal environment which will set the context, the results which may be anticipated as well as analysis of the same using theories which we will have studied in designing work for organizations. We will first analyze the above
well-implemented. For this reason, a consolidation between Microsoft and Nokia may create new opportunities to challenge the market. Thereby, the focus of this dissertation will be the calculation of the additional value created by combining both firms bearing in mind the companies’ financial situations. All this considered, Nokia’s average share price during the last year is considered to have a 0.14% upside potential and synergies are estimated around 13% of Nokia’s average market capitalization
. . . . . . . Selected Financial Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Capitalization and Indebtedness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reasons for the Offer and Use of Proceeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . INFORMATION ON THE COMPANY
corruption and the constant uncertainty in the business environment, firms doing business in Russia find that implementing a joint venture is very frustrating and time-consuming due to the all-consuming regulations and bureaucracy there. For these reasons, many foreign firms pick a local partner to help them navigate the myriad of negotiations to obtain permissions, get visas, acquire property, and so on. Other firms hire a security firm (Krisha), which smooths the way through the bureaucracy, often