The Internal and External Environmental Influences and the Increasing Importance of Ecological Factors Evaluation of Toyota Company.

Honoring the spirit of the law and language of each country and carry out fair and open business activities in order to be a good corporate citizen of the universe.

* Toyota is best known for environmentally safe, quality, reliability, durability and value for money.

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

Akio Toyoda, the founder of the car company Toyota Incorporated, once said “Automobiles are the pinnacle of human transportation. The percentage of families across the world who own cars have reached new heights in the past decade. Multiple families now have an easier form of transportation than walking or taking an overcrowded bus. For that reason, I am happy with what I do.” Akio Toyoda is right for saying so. The usage of automobiles increases by 150% since the past decade as more consumers look towards faster and cheaper methods of transportation. The increase in usage brings many concerns to well-minded citizens, specifically concerns regarding the environment and the conservation of energy. In order to tackle the problem locally, multiple

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

| * Focuses on environmentally friendly cars. * Technological innovations have given Toyota competitive advantage.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota Code of Conduct provide a basic attitudes for employees of company and it can protects the business and informs the employee of the company’s expectations. It also provide explanations and examples of the actions and issues that they must be aware when carrying out actual business activities. Besides, Toyota code of conduct also

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

As an international company in the automotive line, Toyota’s corporate social responsibility activity deals with various stakeholders with unlike interests and demands. Although, the following are the most significant groups of Toyota’s stakeholders, according to significance in affecting the firm:

“Toyota Industries Corporation was founded in 1926 by Sakichi Toyoda. It is the world’s largest vehicle manufacturer. It conducts its business worldwide. Toyota’s vehicles are sold in more than 170 countries and regions. It employs approximately 320,808 people worldwide. It leads the automobile industry in environmental technologies with the success of the hybrid technology in the Prius and Hybrid Camry” (Toyota, 2012);

Environment factors:  The exhaustion of fossil energy sources has placed an enormous pressure on Toyota in developing replacement or hybrid engines. According to the forecast of trustworthy organization, oil sources will be exhausted in the next 50 years, gas in 60 to 70 years.  Disasters has significantly influenced on automotive industry due to revenue and performance loss caused by them.  Environment pollution rate should be involved in investment decision making procedures of car manufacturing companies since it can move the taxation, tariff and policies of governments. Legal factors:  Automotive industry is subject to various rules and regulations as well as legislation. The legislation covers areas like competition law, consumer protection and taxation, intellectual

Toyota is a car manufacturer established in 1937. It is a well-known worldwide company due to their persistence in making affordable cars. As one of the biggest car manufacturer in the world, there have been mass controversial environmental topics floating around. Some people perceive Toyota has significant contribution in promoting better environment. However, some people do not agree with it. In 1992, there was a significant change of their responsibility to the environments. Toyota Earth Charter was introduced regarding the policies for better environment. The vision for this charter is ‘respect for the planet’ and it aims to improve the global average fuel efficiency by 25% in 2015.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

Toyota has always stressed the importance of environmental care and the reliability on their safe and quality cars. Since 1992 adopted a set of Guiding Principles, focused on “providing clean and safe products