The Internal and External Environmental Influences and the Increasing Importance of Ecological Factors Evaluation of Toyota Company.

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TABLE OF CONTENTS Page 1.0 Introduction of Toyota --------------- 3 - 3 TASK 1 2.0 Internal Influences 2.1 Company Policies --------------- 4 - 4 2.2 Company Vision & Mission --------------- 4 - 4 2.3 Company Management Style --------------- 5 - 5 2.4 Strengths --------------- 5 - 5 2.5 Core Competencies --------------- 6 - 6 3.0 External Influences 3.1 Opportunities --------------- 6 - 6 3.2 Threats --------------- 6 - 7 3.3 PESTLE Analysis 3.3.1 Political & Legal Environment --------------- 7 - 7 3.3.2 Economic Environment --------------- 7 - 7 3.3.3 Social Environment --------------- 7 - 8 3.3.4 Ecological Environment --------------- 8 - 8 3.3.5…show more content…
It is believed that enhance corporate governance with concerning of corporate social responsibility will further increase competitiveness as a global company. In other aspect, Toyota has created a better image for providing the satisfaction for stakeholders. 2.2 COMPANY VISION & MISSION Accordance of the “Guiding Principles” has summarized the philosophy and the vision of Toyota’s wants to be in term of commitment to contribute to harmonious and sustainable development of society and the earth through its automobiles. Mission of Toyota is to manufacture cars that meet the customer needs in constantly. (http://www.toyota.co.jp/en/ir/library/annual/pdf/2007/ar07_e.pdf -19th December2007) The vision & Mission that settled had created good reputation image of Toyota as environmental friendly, technological innovation and social contribution automobile company which Toyota has created. Therefore, the consumers of automobile market are concerning about green environments and social responsibility issues will encourage choosing Toyota as one of their main vehicles option. 2.3 COMPANY MANAGEMENT STYLE Having “Toyota Code Of Conduct” and “Toyota Way” presentation as guiding tools to realize the “Guiding Principle of Toyota”, it was as a communication of the fundamental approach and provide detailed explanations and clearly actions and issues that for as employees guidance when carrying out their jobs and living in global

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