The International Business Environment

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Table of Contents Introduction International business Environment Theories Guiding Decisions of Firms' Transaction Cost Theory International Product Life Cycle Theory Foreign Direct Investment Theory Of Internalization Competitive Advantage Theory SWOT Weaknesses Opportunities Threats Conclusion THE INTERNATIONAL BUSINESS ENVIRONMENT Introduction International business International business involves business activities that crosses borders ADDIN EN.CITE Brooks2004145(Brooks et al., 2004)1451456Brooks, I.Weatherston, J.Wilkinson, G.The international business environment2004New JerseyFinancial Times Prentice Hall9780273682479http://books.google.co.ke/books?id=rxzkqOPM9KUCBrooks20041451451456Brooks, I.Weatherston, J.Wilkinson, G.The international business environment2004New JerseyFinancial Times Prentice Hall9780273682479http://books.google.co.ke/books?id=rxzkqOPM9KUC( HYPERLINK l "_ENREF_2" o "Brooks, 2004 #145" Brooks et al., 2004). International business does not exclude small companies neither does it only occur when a company set up operational base ADDIN EN.CITE Shenkar2004144(Shenkar, 2004)14414417Shenkar, OdedOne More Time: International Business in a Global EconomyJournal of International Business StudiesJournal of International Business Studies161-1713522004Palgrave Macmillan Journals00472506http://www.jstor.org/stable/3875249( HYPERLINK l "_ENREF_7" o "Shenkar, 2004 #144" Shenkar, 2004). The key consideration for
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