The International Corporate Level Strategy

1078 Words5 Pages
By entering the global market with SK-II and becoming a competing brand would mean P&G has the opportunity to attain a quality high margin product. SK-II’s unfragranced liquid differentiates itself from other products and P&G would ‘sell’ the product with quality, in store, service. P&G already has a good brand image through its innovation with Lipfinity in Japan which works to P&G’s benefit. SK-II’s success in other Asian countries, Taiwan, and Hong Kong predicts a promising outcome with expansion.
With the positives, there are also potential barriers. SK-II needs to build its own brand awareness beyond Japan. Other societies need to be researched and analyzed before trying to share the products value beyond Japan; Western territory. Overall, SK-II can potentially become a well-known brand in Procter & Gamble’s worldwide operations.
The International corporate level strategy consists of three types of strategies which are the multi-domestic, transnational and global strategy. In 1999, P&G’s corporate level strategy strays from a multi-domestic strategy and becomes a transnational strategy when implementing the O2005 restructuring program. Demand conditions heavily impact P&G’s International strategy.
P&G slowly moved their corporate level strategy to a multi-domestic strategy when P&G had their country based organizations hold profit responsibility. P&G made imperative operating choices, specifically, decentralized to each nation to support their approach to tailoring
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