The International Market of Russia

592 WordsFeb 23, 20182 Pages
I found a wide scope of information about the international market of Russia, including information about the culture, infrastructure, economy, communication, political structure to eventually decide if Seventh Generation Baby Diapers should enter this market. Russia has transitioned from an extremely controlled economy into a rapidly growing market-oriented economy in the last 17 years. It is one of the world’s largest economies with a GDP per capita of __________. Along with this growth, the middle class started playing a more significant role in Russia’s national economy. Russia also has the largest territory in the world, with an area of 6,601,668 square miles of land, while the United States contains 3,794,100 square miles. Along with a diverse economy, the large territory of land, Russia’s technology plays an incredibly significant role in improving Russia's economy and society as whole. However, even though Russia has a rapidly growing economy, Russia is currently experiencing decreasing Green Index Scores. Seventh Generation is a strong brand that has a powerful focus, and it could start a positive environmental revolution in Russia as the country gets more developed. Russians are brand oriented, and the Russian consumers purchase products with Brands in mind at the beginning. Additionally, this country has a high power distance score, a very low individualism score, and an increasing power distance score. The high uncertainty is due to Russia being
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