The International Marketplace : How Can They Customize Products For The Demand Of New Markets?

As each day passes, our society grows and develops because of technology. We continue to become more connected to the rest of the world because of this technology. This, however, does not change the staggering situational differences of the world. There is still uneven distribution of natural resources and unequal opportunity for people. There are many people in Asia and Africa

From over ten thousand years ago to what is now the Information Age, technology has grown significantly and affected not just one individual, but the whole world. The creations of technology have rapidly evolved to where humans depend on technology. They use it for their daily needs and this evidence shows these creations are a stepping-stone for future endeavours. The innovations that several people have created revolutionised the world in a major way from a light bulb and crossbows to an airplane and satellites. However, where they are positive results lie potential negative consequences and it becomes conspicuous every day. As humans become more dependent on technology over the years, society becomes interdependent. This indicates that

Throughout the evolution of mankind, we made discoveries that change the way we live our lives today. Over time, these breakthroughs demonstrate the progress succumbed by the human race as challenges arise. Nevertheless, technology is a significant factor to the progress in today's world. If there was no tech then there would be no cell phones. Cell phones are one of those vital pieces of tech we use frequently. Tech is always around us. Humans create things to make life easier and resolve a once difficult task at hand. Moreover, inventions brought up in the past make the present and future bigger and brighter because of how much simpler life becomes. Because of the technological advancements

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

According to Levitt, the successful global corporation does not abjure customization or differentiation for the requirements of markets that differ in product preferences, spending patterns, shopping preferences, and institutional or legal arrangements. But the global corporation accepts and adjusts to these differences only reluctantly, only after relentlessly testing their

Technology has made a huge difference in the world since history, and it has been a reason why people are more social. In the old times since the 1960’s to the 1980’s many people didn't knew where many things came from or they didn't knew how it was made or know anything about technology. Until, in the year 1440 printing press came as a form of technology to people that allowed them to write news on newspapers and inform the people many things about what was going on in the world and how many things were created.

The article is divided into four parts. First part focuses on the traditional perspective on international marketing strategies focusing on the dichotomy between standardization and adaptation. The second part examines key assumptions underlying the philosophy of global standardization. The third part focuses on the constraints to implementation of global standardization. The last part of the article concludes on the bases of its review that a more general approach is suitable which incorporates various degrees of standardization or adaptation strategies. It is an important article as it concludes that an effective global marketing strategy does not guarantee the marketing of standardized products and global brands worldwide. It might work for some companies but cannot work for all.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

Contemporary society revolves itself around technology . Although , there are many perks to having this advanced technology, which is capable of connecting everyone globally. As, well as keeping us aware of what is happening in the world.

“In the 20th century, we had a century where at the beginning of the century, most of the world was agricultural and industry was very primitive. At the end of that century, we had men in orbit, we had been to the moon, we had people with cell phones and colour televisions and the Internet and amazing medical technology of all kinds.” These are the words of David Gerrold, an American writer. His words show how much the world’s technology has grown. The world has entered an information and technology era. This means new information and ideas are spread every day, along with new technologies continuously rolling out. Many students now carry their own tablets (or sometimes laptops) distributed to them through their schools, or are allowed to bring

Technology is an essential portion of a social system and it equally forms and replicates the structure's standards. In the widespread perception, technology spreads our skills to transformation of the globe. Technology help to shape, or set organized resources, to interchange mechanisms from one place to another, to influence beyond with our hands, speeches, and minds. overall, technology has been an influential power in the growth of development. We practice technology to attempt to transform the glob to ensemble us well, but the consequences of varying the world are frequently complex and changeable.

The ability to contact others so simply has led to a decline in person-to-person communication. Access to technology, different interpretations, and unclear goals in online communication supply roadblocks to its use among wide groups. Indeed, it allows for “companionship without the demands of friendship” (Sandra). People can grow attached to technology and that for which it stands instead of other people. Furthermore, traditional cultures can become lost in the expansion of technology. Those who spread it view culture in relative, global terms and see technology as a benefit to them. Quite conversely, it has the potential to ruin the longstanding norms of a place and westernize it. As a result, the adoption of technology is not always appropriate for certain settings, and in many it must be closely monitored to ensure technology is conforming to the environment, not the other way around (Farahani). Therefore, human connection and cultural traditions are not to be overlooked in the expansion of technology and may provide argument points for the deceleration of

In the 20th century, new innovations were popping up at every corner. More gadgets and appliances appeared every year, offering convenience and efficiency. Our culture embraced the electric lifestyle in all of its forms. Television gave people visual access to places and events that perhaps they would never have had the chance to see otherwise. Entertainment eventually became mobile. The common person could carry music, phones, and tiny computing devices in their pockets. Society was drawn as moths to a flame by the allure of global connectivity. And humanity has grown ever hungrier for a better, faster, more condensed version of every aspect of our lives, but at what cost? When critics attack things like the Internet for the dilution of our

Since the industrial revolution, people have been discovering new things and creating new technology that was meant to help people in doing the everyday life easier. Nowadays, people rely a lot in technology because they tend to avoid the hard work, it’s more simple to use, and entertains our sight.

Levitt explains, because of globalization, how the world is moving from the Era of Multinational Corporations to the Era of Global Corporations as the needs and wants of the worldwide customers are getting more and more homogeneous (Levitt, 1983) and they demand for more standardized products in terms of quality and price (Levitt, 1999). According to Theodore Levitt the companies who focus on a particular market in terms of providing value added products are most likely to achieve failure in this dynamic industrialized world and that’s why to survive with the competition in the market companies should focus on more standardized products by keeping in mind the different markets of the world and their common interest (Levitt, 1983, pg-6). The other main key point mentioned by Theodore Levitt was that the organizations should focus their concentration in knowing the requirements of the customers rather than presuming their needs by themselves and forcing the already manufactured