The Internationalisation Process Of Emerging Market Multinationals

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The study of the internationalisation process of emerging market multinationals (EMNCs) has gained prominence in the last two decades. This is as a result of the economic growth and transformation witnessed among the emerging markets (EM) and the growth of EMNCs. The internationalisation phenomenon has resulted in a surge of interest from international business (IB) scholars (Athreye & Kapur, 2009; Hoskisson, Eden, Lau, & Wright, 2000; Hoskisson, Wright, Filatotchev, & Peng, 2013; Jormanainen & Koveshnikov, 2012). A critical observation of extant literature shows, however, that Asia and Latin America has dominated the study of EMNCs internationalisation for many years (Child & Rodrigues, 2005; Cyrino, Barcellos, & Tanure, 2010; Eren-Erdogmus, Cobanoglu, Yalcın, & Ghauri, 2010; Fortanier & Tulder, 2009; Olaya, Olaya, & Cuéter, 2012; Sim, 2005) and Bianchi, (2014). Sub-Saharan Africa (SSA) firms have also emerged as high profile multinationals increasingly engaged in foreign expansion especially across the region. Such firms for examples include MTN, First Bank of Nigeria, Eco bank of Senegal, Dangote, ShopRite, Equity Group holdings, Globalcom, SABMiller of South Africa, InterSwitch and Computer Warehouse Group to mention a few. These multinationals are emerging across different sectors, taking advantage of their home country business environment to internationalise (Initiative for Global Development and Dalberg Global Development, 2011; William, 2013). However, emerging SSA

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