The Internet Economy Within Digital Media

Writing in blogs, for other media, preparing plans, and other related items delivers credibility on several levels. The big advantage this area has is so few people are comfortable writing or have the capacity to really produce written product. By way of examples, only.01% of American's will ever write a book. While writing a book is the extreme, probably only 1% will ever write a report or a plan over 50 pages. Because assembling a complete business plan and the related documents can extend past this level, you've left much of the competition behind in the process. And, speaking of this, probably few activities create instant credibility like a

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

According to Nielsen’s National Television Household Universe Estimates, roughly 301 million (about 94%) people in the United States live in a household with a television. Along with that statistic, they also estimate that 96% of Americans have an internet broadband connection (NIELSON). With nearly the entire US population having access to the constant flow of media and information that come from the internet and television, media is an integral part of life in the year 2017. People readily enjoy that access to media with many studies show the sheer extent to which our population utilize the media. In a media consumption report by the company Zenith Optimedia, they reported that in the year 2015 individuals in North America spent on average

The online advertising industry made an estimated $49.45 billion in revenue in 2014 and this number is projected to grow jump to $83.89 billion by 2019. Also, spending on Digital advertisements has been estimated to rise from $145 billion in 2014 to $253 billion by 2018. Even with competition from other small companies, Google is most likely to continue as one of the main players in this thriving online advertising industry in the years ahead. (Cardenal, 2014)

The internet population has grown by 14.3% from 2011 to 2013 and now represents 2.4 billion people. Every minute of the day 204,000,000 emails are sent by users. Facebook users share 2,460,000 pieces of content. Apple users download nearly 50,000 apps. Amazon generates over $83,000 in online sales. In 2012, YouTube users uploaded 48 hours of new video every minute. This

The article “To buy or not to buy: how increased TV watching impacts e-commerce” shows how changes in television viewership and online streaming have affected marketing strategies. With the increased use of internet streaming, cable television is quickly diminishing and is forcing a change in how marketing strategies are targeting various audiences.

I think that blogging is a form of symmetrical communication. Although it may seem unusual, this is an actual form of communication. A person (both professional and non-professional) is able to publish their opinion about something and publics are able to read and/or respond by commenting. Usually blog posts get overlooked. There are probably a million posts that have been published, but no one has read. However, well known bloggers or blog sites, like Perez Hilton, TMZ, Mashable, and my personal favorite, The Shade room are all somewhat reliable sources. Many of these are digital media. These are people and/or their sites that receive a ton of feedback from their blog posts. The Shade Room in particular usually posts updates and breaking news on celebrities,

Digital marketing as a service is growing unabatedly, owing to the escalating demand it has in the business realm of 2014. And thus, it has transformed into an entity that keeps being bathed in new strategies and approaches every fortnight.

Lim et al. (2011) surveyed in China and found out that the internet as a medium best suited for high associated products appealing to highly intricate as well as logically oriented customers to satisfy their information needs. The study also pointed out the need for recognizing the Internet as a significant media alternative in view of its preference and the efficacy of advertising execution.

It’s a global trend to see advertising dollars shifting from traditional media to digital outlets like pre-roll videos, pay-per-click ads, blogging, and other countless emerging technologies. As we can see, it’s not only the intellectual part of media economy that has suffered from or taken advantage of the advances in technology but also the infrastructure of these entities.

It is undeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it used to have, especially with millennials, in this attention economy filled with fragmented audiences (Webster & Ksiazek 2012). More businesses and marketers have turned their efforts to digital media to influence consumers (Mulhern 2009). Therefore

New media is more advanced in function nowadays, attracting numerous people to be involved and engaged in the cyberspace. New media is preferred over the traditional one, especially for the internet, which has became the main platform for the delivery of pop culture. According to Osborn (2006), 3.4 million of 8.1 million Austria population and 24 million of 58.8 million United Kingdom population were Internet users, showing that around 40% of citizens are able to be accessed or associated with the Internet. It is appreciated that new media associated with a large number of population do favor the spread of local pop culture. Although traditional media should not be claimed to be replaced by new media as it acts as an assistance and works

Industry Analysis & Industry Trends for Digital Advertising has benefited from the rapid switch from traditional print advertising to digital advertisements. As more consumers generate website traffic through the use of smartphones and tablets, businesses are purchasing digital advertising services from companies like RedCappi.com to build brand awareness across multiple screens and platforms. Over the next 5 years, the industry will continue to grow, as more and more effective advertising tools emerge to measure and capture consumer demographics for online purchases. IBISWorld reports the digital industry has generated over 272 billion dollars annually and expects to see the current 4.7% per annum growth rate to continue into 2020.

This is the emerging social trend that many media and technological forecasters are predicting through futures research. Futures research being the ‘understanding about the future consequences of present developments and choices’, (Media Futures Archive, 2004). Future consequences of the present developments of new technologies is the shifting of power from media organizations to the audience, the consumer. ‘This progression will redefine everything we know about the way people consume media’, (Media Magazines Forecast 2005, 2004). This shift potentially has dire consequences for the media industry and related industries including marketing and advertising. These industries have relied on the mass media communication model to transmit their message to a passive audience. The future however is in the consumers hand as they now have the power to call the shots about what media they engage in, when and how. Therefore the media, marketing and advertising industries face the challenge to re-structure their message delivery tactics in order to gain the consumers attention again.

Blogs have created to be part of the market for individuals and businesses. They are used to get an opinion about an issue and engage readers. And these readers need to have something that makes them want to return frequently to a blog... that, in general, is due to the quality and frequent publications.