The Internet Essay

597 Words3 Pages
     Webster’s dictionary defines the Internet as “a widely used networking interface, connecting several very large information servers” (193). The Internet is a good way for companies or anyone to get information out to the entire world. Electronic marketing (e-marketing) is a very large part of the Internet. E-marketing is “the process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet” (Ferrell 597). There are many advantages and disadvantages to e-marketing.      One disadvantage to e-marketing is the advancements in cookie technology. A cookie is a way for companies to track how many times people visit their…show more content…
Often times there are many ads circulating at the same place. When I surf the Internet usually I am doing it for one reason, to gather information. The last thing I am going to want is some company sticking their add right in my face. I believe if consumers want to buy these products, they would visit websites of companies who sold them.      A third disadvantage to e-marketing is intrusive e-mail. E-mail is a good way to communicate long distances for free. Like postal mail, people can receive junk mail electronically. This has always burned me. With postal junk mail simply throwing out what is unwanted solves the problem. E-mail is different. Junk mail will continue to compile on a computer until it is deleted out. This takes up valuable space on the hard drive and also valuable time of the recipient.      As long as there are disadvantages there must always be at least one advantage to whatever is under review. If there weren’t it wouldn’t exists. One advantage to e-marketing is the availability of products to consumers. The Internet is running twenty-four hours a day, seven days a week. To the consumer the Internet is a great place to shop around. There are many places to get the same products; and being able to shop from the comfort of your own home is a nice convenience. Firms also benefit from these factors. They can sell products to people who normally may not be able to get to the store during
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