The Internet : Social Information Processing And Creating Meaningful Interactions

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Model for Understanding the Internet: Social Information Processing and Creating Meaningful Interactions Understanding a network that spans the globe and travels at the speed of light is a considerable undertaking. Nevertheless, the internet’s place in society is inevitably linked to progress and transformation of societies (Ronca, 2014). It has both compressed time and space and transformed the way humans communicate between each other for personal and business applications. In order to make sense of something as widely used and as complex as the internet, theories have been developed to provide some insights into how the internet influences human communications. While the modern internet landscape has seen the inescapable boom of social network and global interactions between humans, there is also a growing perspective that challenges some of more common benefits that prevail over how meaningful social exchange is taking place between individuals. According to Bargh and McKenna, the internet is only the ‘’the Internet is the latest in a series of technological breakthroughs in interpersonal communication, following the telegraph, telephone, radio, and television. It combines innovative features of its predecessors, such as bridging great distances and reaching a mass audience’’ (2004: 573). It is very much interactive, engaging and people can overcome spatial barriers in order to communicate. That said, it is also often labelled as an uncontrolled medium because the

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