The Invasion of Consumerism into the lives of a Post-Modern Family

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The Invasion of Consumerism into the lives of a Post-Modern Family Consumerism is taking place everywhere. Whether we like it or not, it has come to invade our everyday modern lives. Steven Miles, a lecturer in sociology at the
University of Plymouth says "How we consume, why we consume, and the parameters laid down for us within which we consume have become increasingly significant influences on how we construct our everyday lives" (1). Consumerism has even gotten to the point of affecting the way we go about living and controlling our personal and social lives (Miles 5). Wherever we go and whatever we do, consumerism is praised as the answer to all of our problems, an escape from some of the harsh realities of our lives.
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This was the fourth or fifth time I'd seen him in the supermarket, which was roughly the number of times I'd seen him on campus. (35)

Even Jack's daughter, Denise, runs into a group of friends during one shopping trip.
They all gather together to look at books and talk. Jack also has many significant conversations with Murray while casually strolling up and down the aisles of the supermarket. On one such occasion, Murray tells Jack how happy he is to be "in
Blacksmith, in the supermarket, in the rooming house, on the Hill" (36). He continues to say "I feel I am learning important things every day. Death, disease, afterlife, outerspace.
It's all much clearer here. I can think and see" (36). With Murray expressing his feelings to Jack, it is almost as if these encounters at the supermarket are replacing customary social time. Aside from being a meeting grounds, the supermarket is filled with many consumer goods conveniently in bulk. Jack describes this in one of his many trips to the supermarket: There were six kinds of apples, there were exotic melons in several pastels. Everything seemed to be in season, sprayed, burnished, bright. (36)

This kind of abundance of goods is seen in just about everywhere. Ten years ago, most supermarkets stocked about nine thousand items and now today's stores carry over 24 thousand (Wolkormir). Most of these items come from a can or box and can be cooked in the
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