The Iphone 7 : A Case Scenario Essay

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

 The iphone is such a popular phone to have . the demand for this product would be high when a new one comes out and the demand would be low when people stop buying the phones.

Now that the years have come we have new and improved phones. Apple brought to our attention the Iphone 7. It has a better camera, it is thin and can fit in your pocket. There are many more advantages to this Iphone 7. Like you can text or talk for longer than an hour. Also you can facetime. Cool right? And the battery is amazing, you also don’t have to carry around this bulky battery you can have a charger of your own. You can also listen to music the recently created bluetooth headphones so you can listen to your music without you and your phone being wired together. It has touch screen and a fingerprint scanner.

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

On April 3, 1973 the first mobile phone to be invented made its first call. A decade later this phone hit the public retail market. Two decades later came the landline and just like that the world could communicate (Seward). Now Forty Five years later, just short of Sixty Three percent of people globally possess a mobile cell phone (Phone Users Worldwide). In 2016, almost Eighty One percent of United States citizens possessed a mobile phone (United States Phone Penetration). On November 3, 2017 iPhone release the iPhone X. A water proof mobile phone capable of facial recognition. Technology can innovate faster than most humans thoughts can evolve. This leave many people feeling left

Of note is that a new feature is available this year: the hands-free Siri device.

Ditch those tangled up headphones and grab Apple’s new cordless headphones. The future is now. We no longer have to fight with tangled headphones. This topic has stirred up some controversy since Apple’s announcement of no longer having a headphone jack in the iPhone 7. Some are overjoyed about the decision while others are enraged. It has been less than two weeks since the announcement and hundreds of articles are being written discussing the topic. People typed up their opinion on the matter and now the internet is flooded with articles stating it was a good idea. However, there are just as many other articles that state it was a bad idea. J. Walker Glascock wrote an article titled “Apple ditches headphone jack: why some mourn loss of 'ancient' tech”. The purpose is to convince people that removing the

For Apple, the most pressing concern is what precedent this sets for the future. The company fears that complying with this request would establish the possibility of a backdoor that could be used by third parties to access an unlimited number of devices in the future. (Mastroianni)

Due to the financial downturn and the emergence of new devices in the global handset

Apple claims that the security policies for the phone relate to a physical object which can, therefore, be lost or misappropriated and consequently the physical device requires heightened security protocols;

Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its

Apple is a leading innovator in countless technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was by far the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples main competition. Apple brought MP3 players to a whole new spectrum when the iPod was introduced; however the iPad 's main competition is Apple 's very own iPhone because of the iPhones music playing capabilities. In order for Apple to stay the leader in all these industries they must constantly be innovating and differentiating their products from their competitors.

Currently in 2014, the iPhone offers over hundreds of thousands of apps that make almost any task user-friendly. They also have the most advanced technology compared to other app markets (“iPhone” 1). This did not just happen quickly. There was not an App Store until a year after the launch of the first iPhone. It is mind blowing to believe that the iPhone 5s has LTE mobile broadband, while the first iPhone in 2007 did not even provide 3G (2). In about five years, Apple's iPhone developed greatly when it comes to the technology within it. Also, the outside features went through modern enhancements, including change in appearance from the original, and getting slimmer with each new generation. Throughout time apple will continue to

Apple has positioned its products as premium products in the market, as reflected by the price it charges. Many Apple customers perceive a high quality brand and are perfectly happy to pay for it. This is not to say that they wish they didn’t have to pay a premium price, however the exclusivity of the brand that is portrayed as a result of the price works to justify the price. The higher price tag is a necessity and is instrumental in enforcing the perception of the brand. The price strategy is successful in part, however, because it works in remarkable synergy with another clever marketing strategy, a message to the consumer, through plentiful advertising, that Apple doesn’t just sell products; Apple sells an experience. Apple advertisements can be found on any television network, in any technology magazine, and all over the Internet. MacBook Pros, iPods, iPhones and iPads are used by celebrities in movies, not Dell laptops, Sony Walkmans, Windows Phones or Samsung Galaxy Tabs. This further iconizes the brand.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the