The Iphone Of Virgin Mobile

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

The lifestyle of a hardcore gamer is to be antisocial around human beings, but through the connectivity of the Internet to be social and build friendships and relationships through video games. Xbox has created a live chat while playing video games to verbally speak to the gamers or instantly chat. The social class gamer is divided by the income category that they fall on. Upper and middle class have the ability to spend money on new consoles in the gaming industry, while the lower class does not have the funds to invest in all of the new consoles that are released. The most important key point of the demographic component is the behavior of a gamer. It is important to have a strategic target plan for any new consoles; however, behavior gamers are the marketing targets to any new innovation. Behavior gamers are the most loyal consumers and it has a significant amount of the profitability to the company. As a result, the three different components makes up the target market and is very crucial to be strategic with the plan and know the potential

Innovations in computer systems and social media have increased the population of the audience. For example, “[the iPhone is] about 25 percent faster than the iPhone 7 and 80 percent faster than the iPhone 6S” (Manjoo). The improvements in the iPhone 8 compared to the others is significant and handheld devices are becoming more accessible. From phones in the wall’s to only having home phones, the iPhone 8 is a huge improvement in convenience. Adding on, the development in games on the phone and the computer provides entertainment for the general public. One of the more popular games is League of Legends, has “67 million active monthly players around the world and in August alone this crowd spent 122 million dollars” (Segal). The popularity of the games illustrates the effectiveness of gaming on people. Instead of children going out to parks and adults going out to socialize, they would rather much play video games at home. This describes the various types of technological innovations affecting daily lives.

These theories will be useful in determining my underlying motivations behind my choice of media and content and how my experiences help shape the meaning I provide to the former. Although I have a very active lifestyle, media does consume the largest portion of my time. For the sake of this analysis, the table above simply refers to the television shows and movies I watched throughout a week, however it is important to note that in addition, all time spent of the phone, computer, reading and listening to radio also comprise of media consumption.

Through the perspective and lens of the Uses and Gratifications theory, you can see the different reasons as to what drives consumers to purchase these products and engage in a type of cancer culture within our society. Uses and Gratifications theory has been used to discover why consumers use different forms of media in order to feel a sense of fulfillment within themselves. Through an array of media, this theory has been proven to be effective

A lot of the early cell phones that were made were considered to be “car phones,” because they were so big and heavy that you wouldn't be able to have it in your pocket or purse.However a revolutionary phone came out in 1983 by the name of the Motorola DynaTAC 8000x was available to the public. Compared to today’s high standards, it was considered the first real mobile phone because it was small enough to carry and not very heavy. Although The phone was very expensive it became a pop culture symbol. It showed up in the movie Wall Street and in the famous show Saved by the Bell.

On Monday, September 27, 2016, I, Officer B. McMillon, #135, of the Mansfield ISD Police Department while assigned to Legacy High School located at 1263 N. Main in Mansfield, Texas 76063. At approximately 9:15 am I was informed by Blaine, Victoria W/F, dob 01/20/1971 that her daughter Blaine, Brooke W/F, dob 07/29/2001 left her iPhone 5s in the girls restroom that’s located in the pac hallway on Wednesday, September 21, 2016 10:20 am.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

Although a lot of it may seem to be positive advancement and nothing but an advancement, there are always underlying concerns that should, per the author, be addressed. The author explores the issues hiding behind digital entertainment and multitasking, with a focus on the ferocity of the dangers (which range from inconvenience to large amounts of death). The author wants to argue that recent technological advancements in entertainment are a double edged-sword and have been proven to carry with them a large set of negative implications. Although no thesis statement was expressly stated, an implied thesis might be, “Modern entertainment mediums bring with them a multitude of negative neurological and sociological implications that society needs to consider and address.” The author seems to assume that almost everyone who uses fast entertainment also engages in multitasking, which is already known to lead to a variety of negative consequences. This perspective only amplifies the apparent ferocity of the situation. This piece is written in a very one-sided fashion and opts to include no counter-arguments (presumably to tighten the focus on why this topic is such an issue). The author relates multiple examples throughout the text to larger ideas, such as the fact that one billion applications were downloaded on iPhone devices

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

“The merchant of cool” is 2001’s special documentary of PBS frontline on culture and mass media, which was produced by “Barak Goodman and Rachel Dretzin”. This documentary explores the heavily dependence of youth on the mass media. This documentary is about the selling and buying of cool. In America mostly consumers of cool are teenagers. In a certain year, hundred billion dollars of their own money spend by the teen agers. While teens influence their parents and fifty billion dollars were additional spend by them. Film studies revealed that, there is relationship among mass media, who frequently sales cool and teenagers. Throughout the film this relationship discussed. Some people affirms that desires and wants of teens expressed by the media. On the other hand, some people believed that, to earn profit, media has created a cool market. Conclusion of this film revealed that many people believed that media and teenagers are in a loop of feedback. It is believed that purpose of this feedback loop has to blend the teen culture and real culture. By blending these two cultures to make a new single culture. No one can determine that which culture will be more influenced. Conglomerates like Viacom, Walt Disney, Vivendi Universal, News Corp and AOL Time Warner, these are some media giants. These media giants own these products and often sold these products to the teenagers. Marketing methods of different companies were studied and researched from these conglomerates throughout this

The uses and gratification theory seeks to understand the uses of which people seek media to fulfill certain gratifications (Baran and Doris, 2006) by identifying how people utilize the media to gratify their needs and desire.

The utmost, overriding facet of our society has been placed in our hands, perched on a stand, and then plugged into a socket: modern technology. Today, individuals without up to date technology are christened anomalies that are late to the ‘smart era’ of smartphones, smartwatches, and smart televisions. In Is Google Making Us Stupid? by Nicholas Carr, and Be a Gamer, Save the World by Jane McGonigal, it is made comprehensible that, as a society, we have begun to intertwine ourselves in the tangles of our electronics, which we cannot seem to relinquish. Our generation has been advancing with technology nonstop to the point where a new gadget is practically released daily. Recently, the latest technological fixation that has rapidly spread like wildfire is video streaming: whether it be video-on-demand or live, it has concurrently seized and fashioned jobs, as well as intermixed communities and individuals alike.

The worth of media is a very controversial topic. Media has given us the ability to do things in new and creative ways such as how we learn and accomplish our everyday tasks. However, we do not always know how to interpurate this information. The technology available today is constantly impacting and influencing society in tremendous ways. Many of the impacts that are accocated with media are addressed in negative ways, but can be seen from a positive perspective as well. In the current generation, media and its influences can be found everywhere. These influences widely impact today’s adolescents and maturing teenagers because they are still developing into adults. Medias purpose is not only to inform us, but to allow us to mold ourselves in how we want to be perceived online. Also, it allows us easy access to unbelievable amounts of information. Living in an era known as the “information age” is riveting, but what are we suppose to do with all of this new technology and information?