The Is A Human Need

In the United States the beer industries are regulated by the state and the federal governments. The state and the federal government pass their opinions in term of production, advertisement, distribution,

Just as Vodka is the drink often associated with Russian culture, Guinness dark stout beer is the drink often associated with Irish culture. This culture is often known for heavy drinking and friendly pubs. Irish whiskey such as Jameson is proudly consumed and exported. Alcohol is the biggest killer of young people in Ireland and many are impacted by their parents drinking. One person dies every seven hours due to alcohol in Ireland. Nine out of ten public order crimes in Ireland are alcohol related and one tenth of the health budget is spent on dealing with alcohol related harm. Studies conducted at universities in Ireland found that drinking behaviors were impacted by having fathers or older siblings with drinking problems. The environment the child grows up in can be highly influential in the child’s attitudes toward alcohol and what they think is normal, and this applies in any culture. One of the most attractive parts of Irish culture is the local pub. The pub has always been known as a place to get together, meet friends, and begin romantic relationships. Tourists from all over the world flood to Dublin during Saint Patrick’s Day to walk the famed O’Connell Street just to involve themselves in the binge drinking tradition and pay a visit to the famed pubs so well known in Irish culture. The pub tradition is just as prominent in Scottish and English culture. Underage drinking is a normal occurrence and widely accepted in these cultures.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Alcohol is the most abused licit psychoactive drugs that affect one 's ability to think rationally and distorts their judgement if consumed excessively. Alcohol addiction is an illness arising from prolonged and excessive intake of alcoholic drinks. An alcoholic is a person suffering from alcohol addiction. Prolonged excessive use of large quantities can eventually lead to chronic health diseases like cirrhosis of the liver, anaemia, cardiovascular disease, dementia, depression seizures, gout and alcohol related accidents and crime. Statistics show that 9 million people in England drink more than the recommended daily intake while an estimated 8.697 died of alcohol-related deaths in 2014. According to the WHO worldwide alcohol causes 1.8 million deaths (3.2% of total) and 58.3 million (4% of total) of Disability-Adjusted Life Years (DALYs). Alcohol beverages with varied percentage content are consumed globally during religious, social, cultural events, festivals and other occasions. The use of alcoholic beverages has been an integral part of many cultures for thousands of years (McGovern, 2009). Over the centuries, there have been ongoing measures, research, interventions and policies which are aimed at promoting the moderate use of alcohol with a particular emphasis on preventing or reducing undesired outcomes. This essay will outline the key components of brief interventions in alcohol, the difference in approach with traditional methods of treatment and in conclusion, the

Today, alcohol use continues to be regarded by many people, as a normal part of

Alcohol use has spanned history. In fact, there is speculation that alcohol use actually preceded the formation of societies (Doweiko, 2015, p. 30). Thus, alcohol has long been a part of mankind’s life. The function of alcohol has unarguably changed throughout the course of history, as it was first used for nutritional purposes and then later on for religious purposes (Doweiko, 2015, p. 32). Today, alcohol serves a social purpose. In the United States, the prevalence of use is quite high, with just over 50% of the population partaking monthly (Doweiko, 2015, p. 34). This statistic is somewhat alarming considering alcohol use comes with a number of potential adverse consequences. Case in point, even

Consuming alcohol has been done for many years. Unlike a typical beverage that hydrates the body alcohol is consumed for its positive side effects, but the negative effects are forgotten. Often these so called positive side

In most European countries moderate drinking is common by teenagers. These teens have been taught about the dangers of alcohol and were brought up by parents who let their children experience alcohol moderately. Whelan observes, "Though the per capita consumption of alcohol in France, Spain and Portugal is higher than in the United States, the rate of alcoholism and alcohol abuse is lower ".

In American culture especially, drinking is seen as a rite of passage or assimilation into adulthood. Young people in many cultures are introduced to drinking early in life, as a normal part of daily living. Whereas in America, drinking at a young age is looked down upon, the reverse is true in societies that maintain the best moderate drinking practices. The idea of a minimum as before someone should be protected from alcohol is alien in China and France. Children learn to drink early in Zambia by taking small quantities when they are sent to buy beer; children in France, Italy, and Spain are routinely given wine as part of a meal or celebration. In the United States, the legal age to drink varies dramatically form others around the world but is still look upon as a step into adulthood. Though attitudes and behaviors vary in different places, drinking can be seen as a routine way of assimilating a youth into their respective culture’s social customs.

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

Young people are considered to constitute the largest number of alcohol consumers and they account for a large portion of alcohol sales. This is despite the strict drinking laws that govern many countries as regards alcohol purchase and consumption. Underage drinking, which has been on the increase, is allegedly the major cause of alcohol-related problems facing the modern

The article describes the outline specific transition style drinking alcohol and change the perception of the problem in contemporary France. Fifth Republic is a country, which is commonly regarded to that alcoholism does not occur, and consumption is limited to the liquor consumed on the occasion meals. In fact, the concept of alcohol consumption has been affected. Drastically changed the style of drinking - daily, almost traditional consumption of a small amount of wine gives way to "beuverie express" or weekly, one-time adoption of very large amounts of alcohol. Transformation was also the consumption of alcoholic beverages in the various age groups. Although statistically

As we all know, alcohol is a product that has provided a variety of functions for people in the world. Alcoholic beverages have been consumed by humans in the very early time, they were one of the most popular drink and have been widely used in everywhere of the world. Also they were used medicinally, chemically, physically and so on.

In the United States alone the drinking patterns throughout history have changed dramatically to reflect the times. Starting out in colonial times the usage of alcohol use was seen as a blessing, and harmless to society. It was acceptable to drink while at work, and during social events, however drinking alone was highly frowned upon. Many early religions believed that alcohol was a gift from God, “man should partake of God’s gift with out wasting or abusing it”#. To enhance and encourage the social

          Personally, I felt that as a worker that I spent my leisure time more constructively. I had once worked as a tollbooth worker in a local amusement park. I enjoyed that job and had nothing if little to say bad about it. I noticed that when I had time off, I took more time to spend it with my friends. I read more and did the things that I wanted to get to that I previously didn’t have time for. I am presuming that these events occurred because I didn’t have to worry about going back to work the next day. That my next hours of work wouldn’t be a personal hell, but rather a place where I can consider something that I like doing, I get paid for.