The Is An Acronym Recreational Equipment Inc.

1308 Words6 Pages
REI is an acronym Recreational Equipment Inc. This is an American retail and free services corporation that aims at providing fun to the citizens of America at large. It is one of the best service providers when it comes to hiking, camping, sporting and other traveling equipment.
The U.S economy is growing rapidly and therefore it has affect any business organization of a firm. The current economic state affects the retail services of REI in the following ways. The U.S. Economy has truly possessed the capacity to mitigate the effect of downturns in local retail buyer spending. This is because of substantial exchange with outside countries. The consequence of this is retailers are encountering noteworthy decreases in deals because of individuals taking care of on their outgoings and furrowing into their properties or somewhere else, consequently the economy withstands a lot of challenges while trying to maintain its position (Mook, Quarter, Armstrong, & Whitman, 2015). Therefore, customers in the US have reduced the rate at which they purchase or search for REI services since they are a bit expensive. It is obvious that the company will have to cope with some changes. (Reis et al, 2016)
The global typically has some effects on the whole marketing and retailing strategy of REI, in the same way as other US firms, are growing their operations into abroad markets. As they do as such, the financial atmospheres of these business sectors advantage from the flood of money coming
Open Document