Fairmont Chateau Lake Louise Case Analysis

 Philosophy  Objectives  Target Market  Situation and SWOT Analysis  Strategy  Tactical Requirements  Database Requirements  LTV Estimation  Conclusion  Appendix The Team  Tulika Roy  Sibil Samuel  Arnab Banerjee  Gunvir Singh Sethi  Amanjot Singh Sandhu

This paper seeks to describe the Target Corporation, how it carries out its business activities, the products and services offered by the company. The main contents of this paper will be a summary of the business, the market, and the industry. Items to include in this section will be a comprehensive SWOT analysis, a developed marketing environment analysis, and an evaluation of the business’s primary customers, the marketing mix, and an outline of company’s main competitors.

The SWOT analysis is a simple way of generating strategic marketing alternatives from a situation analysis. Another type of popular analysis is a PEST analysis, which involves Political, Economic or Environmental, Social, and Technological or Transportation analysis. An industry analysis can be performed using a framework developed by Michael Porter known as Porter's five forces. This framework evaluates entry barriers, suppliers, customers, substitute products, and industry rivalry.

Tour operators typically deal with a wide range of customers; hence it is very difficult for buyers to exert significant power. One advantage that buyers have is the fact that it is relatively costless to switch between operators, especially with the increase in online sales (Liverpool Business School…). However, as has already been mentioned, there is little differentiation amongst products and there is a lack of effective substitutes. These factors make the bargaining power of buyers rather low.

Executive Summary…………………………………………………………………………………………………3 Current Marketing Situation……………………………………………………………………………………4 SWOT Analysis………………………………………………………………………………………………………..6 Target Market…………………………………………………………………………………………………………6 Positioning and Competitive Map…………………………………………………………………………..7 Price……………………………………………………………………………………………………………………….10 Distribution…………………………………………………………………………………………………………….10 Sales Force……………………………………………………………………………………………………………..10 Advertising &

The second part will present the SWOT analysis based on internal and external environment. The last section is to set the marketing objectives for developing the marketing strategies.

In summary, AOL failed to meet the necessary controllable elements of the foreign Brazilian target market. One opportunity to analyze a new market place is to conduct a SWOT Analyses. A SWOT-Analysis gives a company an overview and the chance to find out strengths,

The company has used the element of networking with the prospective marketers and ambassadors to market their products. The company has also used direct sales through fundraising to increase prospect of gaining more market.

An upcoming company founded by four Capilano Tourism students, Belle West Vacations Ltd. is a luxurious tour company that provides exclusive and personalized tourism services for welcoming guest. Located in the beautiful and rapidly growing city of Vancouver, British Columbia, guests are to expect high standards and services that go beyond any expectation during their trip. Though the tourism industry in Vancouver is quickly growing, there is a niche, and this is in luxury tour travel across British Columbia. Belle West Vacations Ltd. team has undertaken a significant amount of time to research and guarantee the feasibility of the company. Striving for success, Belle West Vacations Ltd. is equipped to provide

(2015, Feb 11). 2015 OPERATING BUDGET BRIEFING NOTE Tourism Toronto - Destination Marketing Program. Retrieved from City of Toronto Economic Development and Culture: https://www1.toronto.ca/City%20Of%20Toronto/Strategic%20Communications/City%20Budget/2015/PDFs/Briefing%20Notes/BN36%20OP%20EDC%20BU%204.4.17BN%20Hotel%20Tax%20Feb%2012%202015%20final_3FIN.pdf

Report projects population growth as well as retail sales growth, along with a demand for additional hotels. Such growth will increase demand for other services and products. Also, with emphasis on room types, outdoor or indoor rooms, overlooking the beach.

Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the

The estimated potential for growth for Europe middle east is 75 percent but the estimate potential for Asian countries like Japan, Hongkong and Taiwan are at shocking 1800%-154% percent. Club med’s expansion to Asian will be its biggest opportunity. Asia is not only the most populous continent but also with a booming economy where consumers are looking for a new way of enjoyment and new way of vacation. In Asia, white collars tend to work extreme long hours, the concept of a get-away resort where you can forget about your stressful daily routine and just have fun would suit the Asian market. The culture of the club med would be very attractive to the Asian white collars. If club med is able to capitalize the market, tailor and design their resorts according to the local preferences it would be a huge success.

Unilever’s distributors have a very good relationship with them. and the important thing is that they must integrated into total marketing mix because of time and money required to setup an efficient channel.

In addition, with Singapore being a well-established hub for various sectors such as the finance and medicine, business travel in Asia has seen an increase by 20% compared to 2009 (Channel News Asia, 2010). With a rebound in Asian business travel, hotel occupancy in July hit a high of 90% an increase of 10.2% from 2009 and hotel room revenue grew 37.2% (The Business Times, 2010). Being the “Best Business Hotel in the World, Asia-Pacific and Singapore” as awarded by Business Traveller (Shangri-La, 2010), the surge in business travels is definitely advantageous to Shangri-La.