The Keurig Machine We are surrounded by many choices when we start are day, such as what we are going to wear, what we are going to eat, and where we are going to get our source of caffeine from to use to start the day. There are so many choices on where to get that caffeine from, outside coffee shops, an old fashioned coffee maker, french press, and lastly the newest invention, the Keurig machine. The Keurig machine itself was invented in 1990, with its first machine manufactured in the 2000’s.
Keurig Case Study I. Overview Meaning excellence in Dutch, Keurig, was founded in 1990 by Peter Dragone and John Sylvan. The founders were on a highly caffeinated mission to completely alter the coffee industry with the underlying belief that coffee should be served fresh by the cup. They wanted to bring the gourmet coffeehouse experience to both the home and the office. Dragone and Sylvan wished to not only make this possible, but to do so in a satisfying, convenient and efficient way.
Section One – Background The Keurig case study is an interesting examination of the revolutionary coffee company, and the variables that will shape the future of the company and industry. The basis of the Keurig case study is the transition for niche product aiming for the mainstream success of everyday use by consumers in their homes, to one of the industry leaders among the coffee industry giants. “Keurig had been founded to commercialize an innovative technology that allowed coffee lovers to
socially conscious, premium coffee company to become what Keurig Green Mountain is today: an innovative, technology- and values-based, personal beverage system company.” -Keurig Green Mountain Website Keurig Green Mountain envisions itself as a company leading the industry with technology. After conducting thorough research, it is notable that Keurig has had a sustainable advantage for several years. Despite the fact that Keurig pods are five times as expensive as buying coffee grounds
company’s ability to partner with Kuwaiti retailers such as the Alshaya Group, supermarkets, and distribution companies. The partnerships with prominent Kuwaiti businesses will serve as Kuwaiti sponsor for Keurig to ensure the success of the expansion. The legal and regulatory problems that Keurig will face in Kuwait include less than transparent regulations pertaining to industry standards, highly bureaucratic procedures, insufficient intellectual property rights protection, and complicated and insufficient
memorandum. Strategic Analysis: Strengths: When it comes to the market for single-serve coffee products, Keurig holds strong recognition. Keurig has many popular branding partners such as: Green Mountain Coffee, Bigelow Tea Company and Caribou Coffee. Other strengths unique to Keurig are the intellectual property and intangible resources that you possess. Keurig’s patents on the machines and their use hold great value. The widely available nature of Keuring allows for its distribution throughout
It is compatible with Keurig's K-cups and is less expensive to the consumer. The main competitors in the mainstream single-cup coffee system market in the United States are Keurig, Tassimo, and Senseo. The less competitive players in the market are Mr. Coffee and Nescafe, while Nestlé's Nespresso is currently the only serious contender in the high-end market in the United States. GMCR invests significant resources and capital
ANALYSIS MEMO – SESSION 06 Keurig 2012.11.07 Entrepreneurial Management Dr. Sean M. Hackett Waseda Business School, MBA Fall, 2012 Panjapol wariratanaroj (pe) – #35112329-5 JOanna chen (joanna) – #35112318-7 li wei – #35122327-5 kemal SADULLAYEV (kemal) – #35129403-1 Gaetano d’imprima (tano) – #35129755-8 I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact Keurig to survive, thrive and grow
precisely and consistently that any method available at the time. “He came to me with a mock-up made out of a used yogurt cup. So, I started to create a business plan,” said Dragone. Greenwood, perusing a Dutch-English dictionary, spotted the word “Keurig”—Dutch for “excellence”—and chose it as the name of the new company. The modified yogurt cup (and its more refined later versions) was dubbed the “K-Cup.” Greenwood would serve as President and CEO of the nascent venture, while Dragone would be
Brewing excellence, One cup at a time. Keurig in Dutch means excellence. It is the leading single cup brewing system in North America. The U.S. annual per capita consumption of coffee was estimated to be 424 servings, which included in-home and out-of-home roast and ground, instant, and ready-to-drink (bottled/canned) coffee.2 The total coffee market in 2008 was estimated to be 1.8 billion pounds, or $19.3 billion. 3 While specialty coffee was only about 17 percent of total