The Key Drivers Of Business Sustainability

1779 Words Oct 23rd, 2016 8 Pages
Ecological collapse is probably one of the, if not the biggest problems facing today’s world and it is now commonly agreed upon that we are in its first stages. Since the end of the Cold War and the collapse of the Soviet Union and the communist block, the economic system known as Capitalism has reigned supreme. There are those that believe that under this specific economic system an Ecological catastrophe is unavoidable arguing that Capitalism is only concerned with economic growth at the expense of the environment and that what businesses have done has had little to no effect in helping the ecosystem. This is mainly because their primary goal is not saving the planet but producing profits, which is encouraged by Capitalism. Others argue that by embracing sustainability, ‘Green-Capitalism’ and focusing on the triple bottom line businesses can actually generate higher profits while minimizing their impact on the local and global environment. This study will look at the key drivers of business sustainability, whether it is possible for an enterprise to focus on sustainability, what makes an enterprise sustainable and of what importance it is to a firm.
According to Tom Kuhlman and John Farrington (2010) sustainability as a concept was coined in forestry in the early 18th century where it meant never harvesting more than what the forest could recover or regrow. It wasn’t until the release of ‘Our Common Future’ by the World Commission on Environment and Development (WCED) in…
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