Essay on The Key to A Successful E-commerce Site

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

In fact, companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues. Furthermore, research by American Express found that 60% of customers are willing to pay more for a better experience. (American Express, 2011)

Having an online business that is centered on designing and hosting web sites means that it must work nearly 24/7/365. We are committing to excellent quality of service with the highest customer satisfaction. Assuming that your service is provided at a fair price, the differentiation between two companies lies at its quality and customer satisfaction. In order to be successful, we need to provide service and satisfaction

One of the business problems that has been identified by Comcast is providing a great customer experience. In the past Comcast struggled with customer experience due to the lack of customer satisfaction. Over the years the customer experience did improve but there were some road blocks still preventing Comcast from moving forward. In order to provide a great customer experience Comcast had to modify their strategic plan to improve customer satisfaction. In order to provide a great customer experience Comcast had to find the root cause of why customer satisfaction was still not at its targeted goal. After making many observations at their call-center locations it was discovered that job satisfaction was impacting customer satisfaction.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

The Tennessee Regional Office of Portfolio Recovery Associates have opportunities that could improve its customer experience. Providing good customer service experience is expected and listed in the company’s policy as well as mission statement. Poor customer service could inflict fines and deletion of accounts, meaning money lost for the company. However, great customer service does not always lead to more profit for the site. It should be an equal effort of customer service as well as negotiations. Custom Nation: Why Customization Is the Future of Business and How to Profit from it (2006), discusses how engaging the consumers, creating enjoyment, and satisfaction will captivate the customer’s experience. In addition, customizing the experience has been a key factor in growth for Fortune 500 companies (2006).

Charlene Li and Josh Bernoff found comparable customer behavior dynamics and a strong re-ordering of the balance of power in customer relationship due to the Internet when they were researching their best-selling book Groundswell (Bernoff, Li, 2008). The marketing concepts of customer lifecycle management and customer lifetime value (CLV) in addition to the mindset emerging in marketing of seeing relationships with customers more important than transactions (Edelman, 2010). Unifying all of these concepts is a strong orientation towards delivering an excellent customer experience, especially online where customers are drastically redefining how websites are used

Today the online business is booming and as we understand how to increase sales, it has become important to think in that direction too. Try to delight your customer and offer him all that he needs to take that step of buying your product. Offer testimonials, success stories and appreciations received from other customers on your online sites. Provide articles related to your product and news in that sector on a regular basis in your website.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Since any organization growth depends upon the satisfaction of customer/user they always keep focus on providing better experience to user.

According to the latest trend, e-commerce is taking a large portion of retail sales around the world. In which U.S is the first one. What fuels the e-commerce revolution more are the easy-to-use platforms.

Internet customers can easily compare the services of websites. As a result, for companies to keep their customers and build loyalty, they must provide high quality online services. On the other hand, if users, in order to use a website more effectively, are not able to understand the good quality and features that are needed, and do not know what features a good website must have for it to provide them access to information, they consider its usage as a waste of time and thus will stop using it. Assess quality of websites, considering its role in attracting customers and building loyalty is very important for activists in the field of e-commerce. Many of the research in this area are concentrated on components, graphic design and usability of the website that clients understand than the evaluation of the quality which has higher importance than the technical aspects. Many studies show that if perceived quality of a company 's website is more, the company gets to a higher level of performance

High-quality content ranks as the single most important factor for convincing B2B customers to buy products over the Internet. When purchasing online, buyers can 't thump the products, smell them, feel them, taste them, use them or throw them against the wall to see what sticks--there 's no tactile experience. Online vs. brick -and-mortar sales require exceptional persuasive power, and content drives successful online eCommerce. Customers base their decisions on content in its many forms--written descriptions, photos, videos, white papers, reviews, spec sheets and product demos. That 's why content is so important on any eCommerce site, and it 's especially critical for B2B sales where buyers often invest thousands of dollars in large orders for products they 've never handled or used.

Online shopping has become increasingly popular throughout the years due to the convenience and accessibility that it is able to provide its users and the business with. With more people switching from offline to online shopping and the lack of a physical staff to aid in the purchasing process, it is important that the organizations ensure their website provides ease of use for customers, from viewing the products to the check-out process. Therefore, I will be analyzing both Zalora and Asos’s online store.