Part 1: History and information of the company 維記⽜牛奶 (The Kowloon Dairy Ltd.) The Kowloon dairy Limited (stylized as Kowloon Dairy) is a local dairy company with headquarter in Hong Kong. It innovates and produces different type of products from fresh milk into a variety of recombined milk drinks, including Hi-Calcium milk, skimmed milk and different flavored milk, novelty Mochi Ice and specialty ice-cream products. Moreover, it specializes in the supply of coffee creamer, soft ice-cream mix, shake
However, the status of the Kowloon Dairy has not been changed, due to its reputable corporate image. It is the oldest brand in the market and customers are used to choosing Kowloon Dairy. Kowloon Dairy not only have higher nutrition value than its competition, but it also has good quality control. From the selection of feed, they monitor the living and health conditions of their dairy cows to ensure they deliver good tasting and nutritious fresh milk to
Kowloon Dairy Marketing plan 2016 By Chris Ng Content 1. Introduction 2. Current marketing situation • Market analysis • Competitor analysis • Customer analysis • Company analysis • SWOT analysis 3. Recommendation • Marketing objectives • Recommended target market • Recommended position Introduction This marketing plan examines capitalize on the production line extension
Important note: This marketing plan sample mainly illustrates the structure of your marketing plan. But do not follow its content too much because of its deficiencies (e.g. incomplete macroenvironmental analysis and insufficient analysis of the company itself). 1 INTRODUCTION TO MARKETING Marketing Plan Report 2 Content pages 1. Executive summary…………………………………….p.3 2. Situation analysis………………………………………..p.3 3. SWOT analysis……………………………………………..p.8 4. Goals…………………………………………………………
Research Project on Application & Management of Information System in Punjab National Bank IN PARTIAL FULFILLMENT OF MASTER’S DEGREE IN BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY (2008-2010) Submitted by: Pratik Jain -- 0781563908 Northern India Engineering College (N.I.E.C), Delhi Under the valuable guidance of: Mrs. Shaveta Kumar (Faculty, N.I.E.C) Subject: Information System Management Course Code: MS-205 Submitted on: 30 17 November, 2009 Acknowledgement
Manual on Module II Introduction to Hospitality By Authors Mr Murray Mackenzie School of Hotel & Tourism Management The Hong Kong Polytechnic University and Dr Benny Chan Hong Kong Community College The Hong Kong Polytechnic University Consultant Mr Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Introduction to Hospitality Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright
Manual on Module II Introduction to Hospitality By Authors Mr Murray Mackenzie School of Hotel & Tourism Management The Hong Kong Polytechnic University and Dr Benny Chan Hong Kong Community College The Hong Kong Polytechnic University Consultant Mr Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Introduction to Hospitality Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs