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The Kroger Company Mission And Vision

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The Kroger Company is an American retailer established by Bernard Kroger in 1883 in Ohio USA. It’s the country 's biggest supermarket chain and second biggest general retailer (after Wal-Mart). Kroger is also the fifth biggest retailer in the world as of 2013. Kroger operates 2,625 stores across the USA with its headquarters in downtown Cincinnati Kroger. It operates 40 plants for manufacturing, mostly bakeries and dairies. Additionally they are operating 777 convenience stores and 374 jewelry stores through various subsidiaries. Kroger also oversees 87 convenience stores, which were operates through franchise agreements. It operates in the markets of 31 states.
Headquarters Cincinnati, Ohio
Employees 343,000
Average store size 60,000 square feet
Fiscal 2014 sales volume $108.5 billion
Web site www.thekrogerco.com

The Kroger Company Mission / Vision:

Mission statement: “ To be a leader in merchandising and distribution of food, personal care items, pharmacy, seasonal merchandise and related products & services."

Kroger has six values providing guidance to its employees about how they do what they do every day to accomplish its mission. These values are:

Honesty -telling the truth, doing the right things
Integrity -Unified approach of doing business and treating each other with equality.
Respect - Valuing perspectives, opinions and property of others.
Diversity - A workplace that reflect the inclusion of variety of people from diverse backgrounds and cultures,
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