The L Makeup Institute

With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these

For my graduation project I want to experience and gain knowledge on makeup artistry. I want to go into the makeup industry because it's something that has always intrigued me. I enjoy doing my makeup and i’ve been wanting to experience the environment a makeup artist is in. I hope to by choosing this career to do as my project i will further my understandings on makeup.

When I turned eleven years old, just like many other girls, I developed a new interest: makeup. I was endlessly fascinated by this way to transform the everyday into something new, and amazed by the intricate creations, terrifying monsters, and almost magical transformations I saw online. It didn’t take me long to try creating my own art.

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

Did you know that makeup has been around for 12,000 years. The ancient Egyptians were the ones that invented the beautiful work of art …. Makeup. Studies show that about 44% of women are “ dependent on makeup”. What’s the purpose of makeup? Why do so many people wear it? How do you even put it on? For beginners, It’s good to know the purpose of wearing makeup, the different types of makeup, and the proper application to create a fresh- faced work of art.

Historians believe makeup was invented by ancient Egyptians to enhance their outer beauty, however, the makeup used included lead that was known to be highly dangerous. Once the lead-based makeup was further investigated in the 20th century, it became a thing of the past. (“Color Them Extraordinary With a Makeup Career”) I believe that makeup artists have the ability to create anything out of anyone, and that they have a unique canvas to paint on; the human body. Applying and learning about makeup has been an interest of mine ever since I was little, and it only made sense to start looking into a career in the world of makeup artistry. Makeup artistry as a career interests me because I’d wake up knowing that my job for the day is exercising my creativity and help make others feel confident. If one is truly interested in makeup, this career never feels like a job. (Clark)

Makeup: a cosmetic used to make women feel confident. As so it seems right? Covergirl, one of the top selling makeup companies, advertises this idea to both young and older women. Covergirl has been using advertisements to assist in selling their makeup products since 1960. Many women struggle with self-confidence and self-image. Makeup is a quick and effective way to help a woman make her feel temporarily beautiful. The main point of each Covergirl advertisement is to encourage that the use of Covergirl makeup will make women feel beautiful or confident. Ann Marie Britton (2012) stated “By placing photo-shopped and computer-enhanced models in advertisements, society has built up impossible standards of beauty, which has led to feelings of inadequacy among women.” (p. 2)

These licensed estheticians have an “in-depth knowledge about different aspects of makeup, hair styling, nail care, and skin care will give you the authority to write about beauty and all its aspects”, (2). The platform for presenting products and knowledge to others does not necessarily have to be on the Internet as many television programs are able to reach computer illiterate clientele.

We all know lipsticks can change moods, but who knew it could be the start of a new career? That’s how it all began for beauty blogger and on-air beauty expert, Deepica Mutayala. Growing up in Texas to a family married to the medical industry, Mutayala pursued her passion in the beauty industry. Attending the business school at the University of Texas, Mutayala majored in marketing to help her gain insight into pursuing this as a career path into beauty. With an internship at L’Oreal USA under her belt, a move to New York City, and finally a job at Birchbox, it wasn’t all rainbow and sprinkles in her journey but she had made progress.

Our mission is to facilitate rapid learning in a secure, positive, and challenging environment to individuals from diverse backgrounds that are resilient, adaptable and enthusiastic learners.

Around this time last year, the beauty world was filled with excitement because Mac Cosmetics released that they had a collection in the works based on the Queen of Tejano – Selena Quintanilla. After the announcement was released, the beauty world, especially Selena’s fans, went into a frenzy. Before the official launch date, different beauty influencers would receive packages with the collection to review for their viewers. Without a doubt, this definitely created more hype and increased the desire for fans to get their hands on the collection. Fast forward to October 6, 2016 and I found myself waiting in a line that I thought would never end. This paper will discuss how I waited in line with my Aunt Denise to get my hands on the limited

“Makeup has been used to enhance the beauty of both men and women for over thousand years. It its through teaching others how to apply makeup, we can strive to help others feel comfortable and confident in their own skin. Wearing makeup help embrace our natural features and may also help express the ideas in a creative way like art.”

We all know the struggle of waking up every day and having to get ready to present ourselves to the world. Makeup, a lifeline for some of us who wake up after four hours of sleep with bags under our eyes, is essentially a part of everyday life for girls and boys everywhere. The big questions I have for you, do you really know what you’re putting on your skin? Are you even sure what to do when you look at a tube of concealer? This blog is designed to educate and keep you safe.

Samuel Pepys did make note of the heavy makeup used by Nell Gwynne and her co-worker Mrs. Knepp on stage, and how frightful he found it, so it is likely that even if makeup, in general, had an artificial look, stage makeup went a few steps further. “Red cheeks connoted youthfulness and health, yellow cheeks age and illness. The eyes were outlined with black and shaded with colored pigment, blue being quite popular. Hair powder was used on the stage as well, and the color of it could be used either to compliment the actor or actress's look, or be chosen to suit the character they played. False facial hair was another means to change an actor’s look. Makeup in the 17th and 18th century was quite simple, but with a very artificial look. The ideal, for both men and women, was a pale face, enhanced with cosmetics aimed to lighten the complexion or with white makeup. As with the lips, there is no real evidence that brows were blotted out and repainted higher up on the brow, though that may have happened in the theatre for effect. Patches were very popular throughout both the 17th and 18th century, most commonly round and black made out of taffeta, velvet or paper, but larger and more elaborate shapes were also in use” (Samuel Pepys diary).

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into