The Lab Shopping Center Is A Palace Of Consumption

The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at

The phenomenon of consumerism is quiet powerful due to the impact on individual’s lives. Society has come to the point, happiness is associated with consumption. However, the way consumerism works, is if the items being purchased gives temporary happiness. There individuals are always buying the latest products to remain happy. In the text, “The Cult you’re in” Kalle Lasn, discusses a cult-like nature of consumer culture on Americans. Lasn uses the work ‘cult’ as a metaphor; he does not mean an actual cult but American consumers seem to be in a cult-like nature. The ideal example of Lasns argument is the text, “The man behind Abercrombie and Fitch”, Benoit Denizet-Lewis, goes in great depth of the life of the CEO, Mike Jeffries, of

Malcolm Gladwell’s piece, “The Science of Shopping”, causes his audience to fear retail anthropologists such as Paco Underhill. On the surface, Gladwell appears to write a short documentary of sorts about the manipulation of businesses and stores. Venturing deeper into the story provides the reader with vision of the importance businesses place on their layouts and strategies. Gladwell continues to assure his point that consumers are not mindlessly obeying what retailors want them to do. Store owners are required to accommodate to how their customers behave, and what their target market wants. Gladwell refers to significant moments with Underhill by directly quoting Paco. He also vividly describes different aspects of Paco’s practice.

“Outlet shopping is perhaps luxury’s greatest ploy to get its goods into the hands of anyone and everyone,” (Thomas, Pg. 246). “But outlet shopping is the antithesis of the flagship, the antithesis in fact, of luxury itself.” (Thomas, 2007. Pg. 247) Columnist Karen Heller explained to Thomas after visiting Woodbury Common Premium Outlets in New York, “The clothes were marked down, picked over and repeatedly pawed, the opposite of how they were originally displayed. Their power to enchant seemed minimized, even at a third the price, smashed together like produce in a storage hold.” Thomas explains how luxury merchandise is purely just that, leftover “luxury” products: overproduction. No longer does luxury embody the experience of pampering nor does it signify class and wealth. Some

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

On July 2, 1962 Sam Walton opened the very first Walmart store in Rogers, Ark. Each week, more than 140 million Americans shop at Walmart. The company has over 11,000 stores in 28 countries. In fact, just recently the company opened a new store in my neighborhood. All summer I watched them build and build and I would say to my mom, “I can’t wait for them to finish so we can stop having to go to that ghetto Walmart.” I know “ghetto Walmart?” but it’s the truth. There was one other Walmart in my neighborhood and it was known as the ghetto Walmart. So when I received the essay assignment I knew immediately where I wanted to go. At ghetto Walmart the norms became abnormal and the abnormal things started to be accepted. The Walmart Company knows how to get costumers to come into their stores, I’ll give them that, but something just went wrong with that one.

Whenever I go to Stop & Shop, I tend to take interest in the thousands of products that surround me as I walk down an aisle. The wafting aroma of freshly baked pastries and the sight of cold soft drinks are just some of the things that trigger my appetite for food. Most often, I find myself buying more than what I originally planned on. That’s exactly what the layout of a supermarket tries to make consumers do. Marion Nestle argues in her article, “The Supermarket: Prime Real Estate”, how supermarkets employ clever tactics such as product layout in order to make consumers spend as much money as possible. She covers fundamental rules that stores employ in order to keep customers in aisles for the longest time, a series of cognitive studies that stores perform on customers, and examples of how supermarkets encourage customers to buy more product. Overall, Nestle’s insight into how supermarkets manipulate people into spending extra money has made me a more savvy consumer and I feel if more people were to read her article, then they can avoid some of the supermarket’s marketing tactics as well.

The main points of the book are divided up,and go month by month.Each month is a new topic.Judith is challenged against her own word of not buying anything for a new year.The book witnesses Levine’s journey from enthusiastic experiment in January to a still game but weary participant by the fall.As favorite luxuries run out and clothes become shabbier,many of her points are intentionally provacative.For instance,not buying makes her feel vulnerable and having to ask for help.”I know I’m not alone in my ambivalence about consuming”After a few months Levine does not have to ask for help anymore.She is used to not buying anything,but it is still hard.At the beginning of her year without shopping,she is in a panic.This is not necessarily a personal panic.”Still I am moved by a sense of personal responsibility,not to say personal panic ,about this big,bad problem and the rapidity with which its is getting worse”’At the end of the book ,her mood changed from “panic”’to prosperity.Panic,Surplus,Consumer Psychology,New and Improved,In/Voulnatary Simplicity,Scarity,Redistribution of Wealth,Structual Adjustments,Memories of Underdevelpment,Security Fraud,Brand America,The Ownership Society and Prosperity.are the fifteen chapters in “Not Buying It”.Within each chapter, we discover,the different difficult trade-offs and tensions in not consuming.By focusing primarily on the personal choices and consequences of not shopping,Levine may be telling us more about the mind-set of American

Malcolm Gladwell is currently a non-fiction writer for The New Yorker. After college, he took a journalism position in Indiana and later took a position in Washington. In 1996, he moved to New York, where he is today. He has written five books and each has been on the New York Times best seller list (Famous Authors). In his first year of working as a journalist for The New Yorker, he wrote, “The Science of Shopping.” In this piece, Gladwell objectively evaluates Paco Underhill’s research within the business industry. Underhill “would have from a hundred to five hundred pages and pages of carefully annotated tracking sheets and anywhere from a hundred to five hundred hours of films” for each experiment that he conducts (99). With Underhill’s determination and research, and Gladwell’s journalistic qualities, this report changes the way anyone views shopping.

Shopping has become a daily activity which happens a billion times in America and around the world. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping: how consumers have impacted the retail industry and how the industry influences consumers. In the article " The Science of Shopping," Malcolm Gladwell, a well-known writer and journalist, analyzes the shopping behaviors of customers and how retailers can lure customers; while Anne Norton, a professor of political science at the University of Pennsylvania, in

From the moment one enters the mall doors it becomes a mission. A mission to spend money in a selfish manner in attempt to feel better about oneself. In a crowd full of people all with the same intention, many malls have conquered our mindsets into believing we’re a community by coming together with no purpose. The mall is in fact a beast with attracting qualities. From the Stores, and food to the shiny floors and fancy designs.

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Firstly, when taking a trip to a store or mall, we may be going just to purchase one item. Or maybe we are just going to browse and end up purchasing more than we intended. In “The Science of Shopping”, Gladwell explains how certain stores have

“...bricks and mortar establishments still offer things you just can’t do online.” (Koss pg. 11). Koss uses her own statements against herself; she is correct when she presented the latter idea, but her entire article is based on the concept that Amazon.com is “pure evil”. And, though Amy Koss is concerned and persuaded that Amazon will abolish all bricks and mortar shops, this abolition will not ensue in the death of the American mall. There are too many comforts in having physical stores, and too many cons as to why America shouldn’t go completely digital. For all of those