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The Labeling And Design Of Snoop Dogg

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If you thought Snoop Dogg was just a rapper who likes to get high, think again. Snoop recently launched his line of marijuana products and the reaction from the market is extremely positive. What makes Snoop’s line so impressive is the design. Imagine if weed were sold at Starbucks and that is the kind of packaging Snoop’s designers came up with. The labeling and design is clean, fresh, and a reflection of Snoop’s personality. In the past, and even recently, marijuana marketers have gone with the Cheech & Chong approach to marijuana marketing. Packages were childishly labeled anti-establishment cheesy stoner visuals and marketing concepts were not much better. Snoop Dogg ushers in a new era of mainstream marijuana. We are nearing the end
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