The Ladies ' Home Journal

In the 1950’s, women were working and being transformed into the American housewife, while their husbands went off to corporate careers. In Ingalls and Johnson, women were said to have careers however, could only succeed at “motherhood substitute jobs” such as teaching, nursing, administrative assistive, and social work (I&J, 51). This culture portrayed woman as only being capable of household jobs. When looking for the perfect suburban home, General Electric said women would head straight for the kitchen because this was where she would be spending most of her time. General Electric’s Wonder Kitchen made it even easier for women to save time, space, and work, allowing for wives to have more leisure time. The Chase & Sanborn advertisement reinforces the culture of women having to do everything to please their husbands. The picture on the ad depicts a man spanking his wife across his lap because she disappointed him with flat and stale coffee. Not only are women conforming to this domestically pleasing life style, but men also had

After World War II, the nation was blooming. Everything was growing, people were going to college, and wealth grew. The idea of the perfect American life was developed, this included a husband that worked and a wife that stayed home and took care of the house and children. To look at how women are affected by this perfect life I am analyzing “Governor Adlai Stevenson Tells College Women about Their Place in Life, 1955” and “Good Housekeeping: Every Executive Needs a Perfect Wife, 1956”.

The stereotyping of women is quite common in today 's society and throughout history. In the past, women have taken the full time job of being a mother and a housewife. The 1930s initially started the ideal image of a woman. A woman was often represented as a maid-like being who would serve to their husband and children. In Richard Alleyne’s article, “Advice for women in the 1930s: Nothing Destroys the Happiness of Married Life More than the Lazy, Slovenly Wife,” he discusses the frequent expectations of a housewife. Common assumptions included; “Don’t argue with your husband; do whatever he tells you and obey all his orders” (1) and “Nothing destroys the happiness of married life more than the lazy, slovenly wife” (1). These rules have often been published into past newspapers that were

The book describes how complex societal dictation dominated the lives of women and left no room for growth as a unique individual with a passion other than homemaking. It called upon women to take a stand against these so called norms and “seek new opportunities for themselves” (“Betty Friedan”). It instantly became sensation and “continues to be regarded as one of the most influential nonfiction books of the 20th century” (Michals). It struck a nerve with all women alike, leading to a “feminist explosion” (Kaplan) because of the recognition of themselves in Friedan’s work (Parry) and the familiarity shared between the women created a sense of community. It also brought public awareness to the glamorized domestication of

Friedan, however, was no ordinary housewife. Before starting her family, she had worked as a newspaper reporter; even after her children came, she wrote regularly for the major women 's magazines. By 1957 she was fed up with the endless stories about breast-feeding, the preparation of gourmet chip dips, and similar domestic fare that was the staple of ‘Redbook‘, ‘McCall 's‘, and ‘Ladies ' Home Journal‘. She had noticed many women like herself who worked outside the home and felt guilty because their jobs threatened their husbands ' roles as providers or took time away from their children. Thus Friedan began to wonder not only about herself as a woman, a wife, and a mother, but also about the role society had shaped women to play.

The suburb was a major contributing factor to the women’s return to normalcy. The increase of baby booms and the return of men into their jobs seemed to fit women perfectly into the “home life” (“People & Events: Mrs. America: Women's Roles in the 1950s”).

An average, women during the 1960’s were held accountable for many responsibilities. Women led very different lives during this time period. Punctual, responsible, and reliable were just some of the many standards that were expected from society. At the age of twenty women were expected to be married; soon after they would become pregnant. Raising a family and devoting their lives to be the best housewives possible. Legally women made no earnings or any income for that matter. Child care and in vigorous chores were a part of their daily routine. Women had no say financially. Women had one duty, and that was to be a housewife. Men had all the control in marriages; after all they were the bread winners. Women were stuck in a vicious cycle of controlling and power hungry men. Comparing women from the 10960’s to the women in today’s generation is quite astonishing. The women’s rights movement fought for women to be free. Women no longer need to be chained to such degrading and depressing circumstances. Raising a family and having a husband is a beautiful goal most women dream of. However, we should also have the right to decide when we want to marry and to whom we believe is the right candidate. “Why I Want a Wife” written by Judy Brady raises a powerful message on women in the 1960’s. Judy touches upon the idea that women had constantly been expected to be in confined and submissive relationships. Brady perfectly depicts the

A “True Women’s” life before the war was to make a clean, comfortable, nurturing home for her

The treatment of the male gender role is altogether different from that of the female gender role, and this issue has turned out to be important. Gender roles were extraordinarily changed in the 1950s, with the men returning from war and taking their occupations back. Females had, throughout World War II, taken men’s occupations while they had been away at war. After the war, numerous women needed to keep their occupations. Instead, a considerable amount of them got to be spouses and moms as the men returned from the war. For example, the male spouses were away at work for most the day while the wives would need to do a decent measure of the manual work around the house. The type of chores could have been cleaning, cooking, or other tasks the female spouses handled. These adjustments in the home might not have been viewed as positive but rather they were for women. Ladies truly advanced in the fifties with finding new openings for work and discovering their place in the world. Therefore, two articles explain further in detail about the

The women of the 1920’s were first introduced to society as a generation that spent most of their time cleaning, cooking, and nurturing their children. However, as the “Roaring 20s” came to impact the

Frederick Lewis Allen, in his famous chronicle of the 1920s Only Yesterday, contended that women’s “growing independence” had accelerated a “revolution in manners and morals” in American society (95). The 1920s did bring significant changes to the lives of American women. World War I, industrialization, suffrage, urbanization, and birth control increased women’s economic, political, and sexual freedom. However, with these advances came pressure to conform to powerful but contradictory archetypes. Women were expected to be both flapper and wife, sex object and mother. Furthermore, Hollywood and the emerging “science” of advertising increasingly tied conceptions of femininity to

Before 1939, the “ideal woman” was the devoted housewives whose sole purposes in life was to be devoted to her husband, raise the children, and keep a tidy house. However, all

In The Feminist Mystique, Betty Friedan combats the notion that women could only find fulfillment and be successful by having children and taking care of the home. This book sparked a re-emergence in the feminist movement and is widely attributed for converting more supporters for the cause. Her book describes the unhappy status of women in the ‘50s and 60’s and found her proof by holding interviews with women and also researching many topics. She discusses topics such as the fact that men wrote the women’s magazines, early feminists, female education and how it was changing, and the lack of fulfillment housewives felt in their everyday duties. The Feminist Mystique is reputed to be one of the most influential books in the 1960s.

In the book The Feminine Mystique, Betty Friedan brings attention to what she calls the feminine mystique, or “the problem that has no name”. Through the use of anecdotal narratives, her own personal experiences as a journalist, editor, mother, and the interviews of many women from different backgrounds in order to unveil the truth about the women of the 1950’s. The problem which sparked the second wave of feminism in the United States is one that focuses on the inequality between men and women and the undervaluing of women in both the social and private spheres. The women of the time gave up pursuing their passions, such as getting an education or careers in science or business in order to fit the image of the stereotypical stay-at-home mom whose main goal in life is to raise her children while providing a safe and comforting home for her husband. The Feminine Mystique, as she called it, was the idea of widespread unhappiness of women, despite the preconceived notion that women were happiest when they have a family. Throughout her work, she dives into many of the problems associated with the feminine mystique and builds a powerful concept of what would eventually be labeled feminism.

What do Betty from "Pleasantville," June from "Leave it to Beaver," and Donna Reed from "The Donna Reed Show" all have in common? They all represent the image of the perfect housewife in the 1950s. They represent women who gladly cooked, cleaned, dressed in pearls and wore high heals while waiting for their all-knowing husbands to come home. They represent women who can only find fulfillment in male domination and nurturing maternal love. Tillie Olsen, as a single mother with four children (204), provides readers with another view of women. Through the representation of the narrator in I Stand Here Ironing, Olsen contradicts the image of the 50s ideal woman, a happy housewife and a perfect mother.