The Laptop Trail
The Modern PC Is a Model Of Hyper-efficient Production And Geopolitical Sensitivities
By JASON DEAN and PUI-WING TAM, THE WALL STREET JOURNAL, June 9, 2005
When a customer in the U.S. clicks on Hewlett-Packard Co. 's Web site to purchase one of its Pavilion zd8000 laptop computers, the order quickly arrives thousands of miles away at a factory in China run by a less-familiar name, Quanta Computer Inc.
Although virtually unknown to consumers, Quanta is the world 's biggest maker of laptops. As part of a sometimes-difficult symbiosis, the Taiwanese company makes roughly one-quarter of the world 's portable computers, which are then sold by brands such as H-P and Dell Inc. Quanta collects components from countries around
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Quanta made nearly a quarter of the roughly 49 million notebooks shipped last year -- a share the company expects to grow to a third this year. Including smaller rivals like Compal Electronics Inc., Inventec Corp. and Wistron Corp., Taiwanese concerns now produce as much as 80% of the world 's laptops.
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Outsourcing to low-cost, high-quality Taiwanese manufacturers has helped make Dell and H-P the world 's top two PC companies in terms of sales. International Business Machines Corp., which outsourced less than half of its laptop production, according to Merrill Lynch, and operated its own factory in China, consistently lost money on its PCs. It sold the business this year to China 's Lenovo Group Ltd., which has used Taiwanese companies to make most of its notebooks in China.
But the relationship between U.S. computer firms and their third-party manufacturers can be tricky. In the struggle to retain an element of control over their suppliers, H-P, Dell and others play contract manufacturers against each other to keep prices falling and ensure no supplier gains too much leverage.
Roger Bahalla, director of H-P 's laptop supply-chain strategy, says H-P typically works with a half-dozen third-party manufacturers at any one time. "It 's a way to keep the business competitive," says Mr. Bahalla, who adds that 98% of H-P 's notebooks are made in China. "There 's an optimal number of partners to deal with. We don 't want any one
After a series of confusing initiatives and consequent losses, it was acquired by Acer, leading to the next dynamics shift, which critically affected Dell later on (mid 2000s), but in a much less fortunate way. Acer praised itself with 100% indirect selling, entirely contrasting Dell’s business model. Acer established its competitive edge with its portfolio of brands, offering an extensive line of less expensive products. In fact, in 2009, Acer passed Dell to be the world’s largest PC provider in unit terms, as its sheer size allowed the company to “tailor brands to customer segments and geography, while having the volume to demand discounts from component suppliers and contract manufacturers” (p.12).
In addition to that, not all of the products are produced in-house within the company. Some of them are produced by contract manufacturers all over the world in order to maximize the efficiency of the production.
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten
Hewlett-Packard Company or HP is a multinational American information technology corporation headquartered in Palo Alto, California. HP provides products, technologies, software, technical support and solutions to various consumer groups. These consumers include small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.
The technology industry is one predicated on constant innovation. Products within the field must provide a compelling value proposition for consumers in order to properly maintain both margins and revenue. Technology companies, particularly those who manufacture products are realizing decreasing margins as the competitive environment matures (Bodie, 2004). Competition for foreign competitors has reduced margins and subsequently profit margins. Cost conscious consumers are now purchasing product based primarily on price rather than specifications. Combine this fact with the macroeconomic factors prevailing in the market and the industry has significant headwinds going forward one year from now. This is particularly true of Dell who has seen an erosion of market share due to the influx and demand of tablet computers. Less demand for traditional laptops has also decreased the profit and operating margins of the firm. Even within its own market, Dell has encountered significant competition for rivals such as HP, IBM, and Microsoft who recently announced its own tablet (Scheck, 2008). Below is a chart indicating markets share within the PC market over the last decade. Notice that market share gains after the housing market collapse have deteriorated. This reflects changing consumer sentiments regarding the overall purchase of PCs and heightened demand for alternative products such as tablets and notebooks.
Innovation, localization and customization, and an efficient and environment-friendly global supply chain are the pillars of growth for Lenovo. Cost-innovation, efficient execution of strategy and a strong presence in China support its global endeavours. In-house manufacturing reduces costs and strategically located manufacturing facilities in China, Mexico and India enhance the efficiency global supply chain. It spends adequately on R&D to move ahead with the times. The R&D centres are located in North America, Japan, and China. Joint ventures and local-level innovation supports its customer oriented focus. Over the years, it has leveraged its strong presence in China, pursued incremental innovation and used inorganic growth strategies to its advantage (Ahrens & Zhou 2013). Further, geographical diversity helps it avoid overdependence on a particular market or product. Cultural diversity, supported by an inclusive organisational culture, facilitates Lenovo’s efforts to build a sustainable competitive advantage (Lenovo
Previous history of Lenovo as a successful brand - Lenovo bought the ThinkPad business from IBM and led it to success, and it now has a manufacturing plant in Whitsett, N.C. making Think-branded products so it has an experience of dealing with U.S. based companies
- Suppliers of Microprocessor suppliers: The Market leader in the production of microprocessors production is Intel, but the market is composed of a multitude of other companies such Transmeta, Taiwan’s via and ADM (Advanced Micro Devices) are present it in. Even ifThough ADM is conquering more and moregreater market shares, Intel is still supplying 80% of the demand for CPUs demand.
In recent years, the personal computer (PC) industry has been developing by leaps and bounds. Global sales of PCs totaled 230 million units in 2006, representing a 9 percent increase over the previous year. Lenovo has a product line that includes everything from servers and storage devices to printers, printer supplies, projectors, digital products, computing accessories, computing services and mobile handsets, all in addition to its primary PC business, which made up 96 percent of the company’s turnover as of the second quarter of 2007.
As bargaining power is determined by the uniqueness of supplier’s products, supplier for Apple have little competitive advantage nor bargaining power. In fact, the majority of suppliers compete for contracts with Apple, and seek out maintaining those contracts by providing products at cheaper than competitor rates. Apple has also reduced the power of suppliers through the designing of its own computer chips and processors. Additionally, Apple reduced the power of manufacturers, like Qualcomm, by buying manufacturing equipment and only allowing this equipment to be utilized for Apple products. Finally, Apple reduced the power of distributors by taking over
The purpose of this report is to analyze and evaluate opportunities and threats in the North-American environment of HP. This report is written to provide Hewlett-Packard with a clear view of external factors which influence the company and how they should react on those factors.
Hewlett Packard is the world's leading producer of test and measurement instruments and the world's third largest computer company. It has become a major player in the personal computer market, and at in a 1999 survey was the sixth biggest in terms of market share, having moved up from fourteenth largest in 1992. It is also the second largest player in the computer workstations market, and holds the dominant position in the laser printer business.
HP has a long history of innovation in the area of mobility including a broad span of products from handhelds and notebooks to fault-tolerant servers, which form the backbone of the telecommunications industry. The company has a leadership in public and wireless local-area networks which enables HP to integrate its printing products and software using Bluetooth technology so that people can even print from their mobile phones. The company also focuses on Internet-protocol (IP) telephone technology to leverage networks for voice and video communication that drives cost savings for service providers and customers which is an important strength among competitors.
HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan, as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users, and has quickly established its reputation as a leading company behind many of the markets most popular operated branded-devices. According to the HTC profile on the Wikipedia Online Encyclopedia HTC retains approximately 13,000 employees. They follow the typical tall organizational structure with many layers between workers and the
Hewlett Packard (HP) is an American company founded in 1939 by Bill Hewlett and Dave Packard. It is one of the world’s largest IT Company and it operates in more than 170 countries. It provides a large range of hardware components as well as software and related services to individuals, small-to medium sized businesses and large companies. HP’s product line includes personal computing devices, enterprise servers, related storage devices and a diverse range of printers and imaging products. HP’s service portfolio includes technology service, consulting service, support service and enterprise service. HP markets its products to its customers directly as well as via online distribution.