The Last Seven Weeks Of Business Research Methods

This lesson allows you to elaborate on the work you did in Lesson 12. Using the research proposal you developed in Lesson 12 as a foundation, choose a sampling methodology that compliments your original proposal. Do not include specific questions in your proposal. Use the structure illustrated below. The proposal will be evaluated using, in part, your use of the methodologies described in the text.

Cooper, D., & Schindler, P. (2012). Business research methods (Twelfth ed.). New York, NY: McGraw-Hill Irwin.

A questionnaire is research which involves a number of different questions to gather information from the people who are filling it in. Questionnaires are designed as a way to find out what people are thinking. An advantage of questionnaires is that it is very practical because it is quick to collect information from the people filling out the questionnaire. Another advantage of questionnaires is that the same questions is asked to everyone filling the questionnaire out so easy to sum up. The final advantage to questionnaires is that large information can be collected. There are also some disadvantages to questionnaires which is that there is no way of telling how much though someone who is filling the questionnaire out has put it. Another disadvantage is that the person filling it out may forget what has happened to fill it out so it won’t be reliable. The final disadvantage to questionnaires is that there is no way to tell how truthful a respondent is being.

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

I REALIZED THAT I must be ‘bicultural’ (belonging both to the world of education and the world of everyday experiences) to be an effective researcher.

“Research in health and social care usually relies on obtaining information from individuals using social research methodologies”. (Whitehouse, M, 2010:428). Questionnaires are suitable for obtaining important information from many individuals in a survey who are answering the questions this is known as ‘respondents’. Questionnaires gives us the opportunity to ask questions of participants but also allows answers to be given according to the options constructed by the researcher using a response frame. A response frame allows a limited choice of different responses. Also there are self-completion questions this allows respondents to fill in the answers themselves. The questionnaire may be delivered to individuals directly by hand or by post or even online the researcher may contact through an email address. They may be asked to complete a customer satisfaction questionnaire. For example at college we are sent online questionnaires through are student email, questionnaires

W., Trautwein, U., Lüdtke, O., Baumert, J., & Köller, O. (2007). The big-fish-little-pond effect: Persistent negative effects of selective high schools on self-concept after graduation. American Educational Research Journal, 44, 631. doi: 10.3102/0002831207306728

Business research is a methodical process in which a company or manager recognizes a need for data in order to make effective business making decisions. “More specifically, it is a process of planning, acquiring, analyzing, and Disseminating relevant data, information, and insights to decisions makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (Cooper and Schindler, 2011, p. 10).

Fifteen Fordham students of a Research Methods course were distributed a questionnaire. The students in the lab course by voluntary participated and signed an informed consent.

1.Ch.11 - 6 -- Below are listed some objects of varying degrees of abstraction. Suggest properties of each of these objects that can be measured by each of the four basic types of scales.

Understanding Business Research Terms and Concepts Quiz 2, Grunig Match the letter of the answers on the right to the questions on the left. Each answer can be used more than once. Questions AnswersWhich type of research design is appropriate for the following example A company wants to discover if changing from mail advertisements to TV advertising will increase sales at its furniture stores. ____Symmetrical relationship Longitudinal Exploratory Convergent interviewing Cross-sectional study Projective technique Causal Critical incident Descriptive Quota matrix Trend stationary Reactivity response Within-groups Which type of research design is appropriate for the following

Mechanism of injury, patient reports decrease in mobility. Patient was injured during high school soccer game.

The business research process often starts with an overview of the market or industry. The key

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

Cooper, D. R., & Schindler, P. S. (2008). Business Research Methods (10th ed.). New York, NY: McGraw-Hill.