The Leader As A Strategist

2496 Words Nov 23rd, 2015 10 Pages
The Leader as a Strategist Report
Microsoft is one of the largest Fortune 500 companies in the world that licenses, manufactures, develops, and supports a wide range of products and services primarily related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line. Microsoft is one of the largest software corporations in the world that has diversified in recent years into the video game industry with the Xbox, Xbox 360, and in recent years Xbox One, as well as consumer electronics and digital services market with Windows Phone OS and MSN. (Microsoft, 2015)
Primarily in the 90’s, experts contend Microsoft used monopolistic business practices and anti-competitive strategies, including tying to put arbitrary restrictions on the use of its software, and misrepresentative marketing tactics. Both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Branded for its face-to-face hiring process with ambiguous questions, countless studies and ratings were generally favorable to Microsoft 's diversity within the organization as well as its overall environmental impact with the exception of the electronics portion of the business. (Microsoft, 2015)
Analysis of the Strategic Cascade
Microsoft has diverse audiences…
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