The Leader As A Strategist Report

First published in 1987, The Leadership Challenge is a guide for becoming leader. The book received many awards and its above two million copies are internationally sold. The book teaches principles of leadership that apply whether the leader is running a sports team or a fortune 500 organization. The book includes stories and examples of many leaders from micro to macro level (Founders and Authors, 2013). The basic leadership principles can be adopted by anyone to challenge status quo and increase leader productivity multifold. The book tells about the flow and hierarchy of values too (Machedo, 2013). One can use the guide without an instructor to develop leadership traits.

Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been

The term “biker”” is anyone who rides a motorcycle, but for most Americans the term suggests tattooed, leather clad, barroom brawling, criminals” (Quinn & Forsyth, 2010, p. 237). The image that non-riders have refers to the “Outlaw biker” (also call the one percenters) and makes up only one percent of the culture (Quinn & Forsyth, 2010, p. 238). This paper will bring forth the other ninety-nine percent of the culture to give the public a look at the image from a different perspective. The research questions were: What is the culture of the American biker, how has it changed over the years and what influenced those changes? It starts from its early beginnings in the 1940’s with returning World War II veterans, who were looking for something other than the domestic expectations of the dominant society (Austin, Gagne, & Orend, 2010, p. 946) through the “non-outlaw recreational touring” (Austin, Gagne, & Orend, 2010, p. 943) biker culture of today. Influences, such as how the American biker culture has been exaggerated by the media and hyped by the movies to portray an image of thug like and dangerous. Then showing how the manufacturing side, with commodification and branding, created an alluring image of that culture which continues to evolve even today. This author’s methodology is a review of literature from scholarly journal articles and on-line sources about the biker culture.

Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they are at the pinnacle they are the target for the competition. Some of Harley Davidson 's advantages are name recognition, brand loyalty, brand quality and customer loyalty (Hitt, Ireland & Hoskisson, 2013, p. 81). The company benefits by having “the made in America” image attached to its products. The image of a Harley rider and owner is one of a tough, independent, free spirit, ready and willing to take on the world type of man. The sound of a H-D motorcycle in idle or being ridden is unique and very identifiable.

Andersen, JA & Hansson, PH 2011,"At the end of the road? On differences between women and men in leadership behaviour", Leadership & Organization Development Journal, vol. 32 no. 5 pp. 428 – 441

Leadership perspectives are very important when making decisions and strategies. A leader that only sees information on one side does not have the grasp on a situation. A leadership perspective such as understanding that there are more than one way to see things and it does not have to be what you see is what you get as a leader. When a leader uses their surrounding and employees the perspective may change and rather than seeing one side they see a variety.

Yammarino, F.J., Spangler, W.D., & Bass, B.M. (1993). Transformational leadership and performance: A longitudinal investigation. Leadership Quarterly, 4, 81–102.

By 1920, the company was producing almost 30,000 bikes annually and was the world’s largest motorcycle manufacturer, taking the title away from Indian Motorcycle. However, a combination of a mild economic depression and Henry Ford’s Model T began eating away at Harley-Davidson’s profits, and the motorcycle company even had to reject a potential business partnership with Ford Motor Company to protect themselves (“William S. Harley, Arthur”). The partnership involved manufacturing Harley-Davidson bikes with a sidecar to be used to deliver mail, albeit under the Ford name. Harley-Davidson rejected this deal, but later used the idea to sell their own bikes to the Postal Service (Harley and the Davidsons). In 1914, the U.S Postal Service was using 4,800 Harley-Davidson motorcycles to deliver mail. To save their company, Harley designed motorcycles to be used by law enforcement across the United States. By the mid-1920s, roughly 3,000 law enforcement personnel would be riding a Harley-Davidson, a testament to William Harley’s engineering genius. In addition, Harley would design bikes with larger engines and brakes which helped boost sales for a short while before the Great Depression came. To counter the resulting plummet in sales, Harley gave the bikes a facelift, designing new bikes with more appealing fuel tanks and adding both stylized eagle designs and the company logo on the bikes to increase appeal. Around this time, bikes were also designed with different color patterns (“William S.

"The people think of wealth and power as the greatest fate, But in this world a spell of health is the best state" - Suleiman the Magnificent. Suleiman the Magnificent, Nelson Mandela, and Queen Elizabeth all had one thing in common, they were all great leaders that will be remembered in history. They each had characteristics that made them great leaders for their time, and had leader qualities that really made each one of them unique, yet at the same time fantastic leaders.

Harley managed to remain profitable by introducing larger, more powerful motorcycles, becoming the undisputed leader of the market with over 60% market share. It earned a commanding lead of 50% market share in the United States and 32% globally in the 1950’s. The Harley motorcycle became a part of American iconography and was associated with the U.S. flag and the bald eagle, America’s national symbol. This resulted in unprecedented brand loyalty, especially among U.S. customers, which is prevailing till today.

Harley-Davidson's mission statement is to "fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." (Harley Davidson, 1999). The company's main objective for the entire organization s is to have happy and satisfied stakeholder; this includes their customers, employees, suppliers, investors, and the entire society in general. Harley-Davidson makes the customer's experience with their products the core of their business and every effort is made to make this experience as enjoyable as possible. It is this strategy that has helped Harley Davidson meet its current level of success.

Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley, the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes, especially while under the ownership of AMF, whose decisions almost destroyed Harley-Davidson. They have also made an inspiring come back, recapturing their share of the market and more. Harley-Davidson has managed to attract all sorts of riders including motorcycle “rebels”, women and blue and white color workers. In fact, in our church small group there are two

* The hallmark productions of the company is the acquire “eagle” mark in the early days

Historically, Harley-Davidson has managed to dominate the U.S. market by becoming a staple of American culture. Specifically, the Harley-Davidson motorcycle is considered “a part of American iconography” and is typically associated with well-known American symbols, including both the U.S. flag and the bald eagle. As a direct result of this association, the company has achieved strong and long-lasting brand loyalty among U.S. customers, which has undoubtedly contributed to its great success in the U.S. market.

Increase of sales and the growth in the industry resulted to creation to motorcycle clubs as well as rallies were established. Unfortunately, lewd behavior exhibited by many people linked to the motorcycle clubs and rallies, had an image of being messy and raucous. This gave the bikers a terrible reputation. The image of Harley-Davidson was negatively affected because of the Hells Angels. All of these factors combined resulted to a sharp decline lead in demand and purchase of the motorcycles throughout the whole industry in the 1970's.The motorcycle industry provides products, which are often viewed as luxuries or desires rather than necessities. In regard to Harley-Davidson many motorcycle owners bought their bikes as a second vehicle, to use often