Essay about The Leader as a Strategist Report

2859 Words Jun 25th, 2012 12 Pages
B6027 - Perspectives in Change Leadership | The Leader as a Strategist Report | LASA 1: Assignment 2 | | Crystal Watkins | 5/26/2012 |

This Paper will consist of an analysis of the strategic cascade of Microsoft. It will also include a SWOT analysis that will answer some primer questions. And a synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices as a framework. |

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.
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PC, TV, gaming and mobile). So we can deliver our message to them whenever and wherever we go. Microsoft has categorized our audience members as follows: * Affluent Consumers - Affluent consumers manage their finances online, on their own terms. Leverage media and technology to reach them while they bank, conduct financial research and trade stocks. * Boomers - Boomers are the largest and fastest-growing demographic in America, with the highest amount of personal wealth and disposable income. Target these consumers online, and your profits could skyrocket. * Latinos - Latinos place high value on recommendations from family and friends, and want to do business with companies that care about their community. * Men - Men can be hard to pin down. To connect with them online, advertisers must partner with a company that delivers broad reach and the high-quality, engaging content that men want. * Moms - Moms are master multi-taskers, and they can be hard to reach especially when they’re using multiple screens. Get a revealing look at how moms are interacting across screens, and learn what they expect from marketers. * Young Adults - Young adults are insatiable consumers of media and social technologies. To captivate this often distracted, multi-tasking audience, reach across numerous sites, channels and devices. * Research - Read the latest research
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