Essay about The Leader as a Strategist Report

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Microsoft Corporation develops, manufactures and distributes a range of software products and services for various computing devices worldwide. Microsoft also manufactures gaming systems such as Xbox 360 and related entertainments systems. Microsoft was founded in 1975 and is headquartered in Redmond, Washington. Microsoft currently employs about 90,000 full-time employees worldwide.

| Customer segments:3.12-B2C: connecting people with people, everywhere permitted (68)3.13-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)

Matured Customer Base, COST’s customer base is affluent and royal, but advancing in age. While Costco has a broad customer base, its customer base tends to be the more affluent baby boomers’ generation. Although the Baby Boomers generation make up most the affluent customer base, as these customers age, they will spend less. COST must try and attract younger customers, who are savvier e-commerce shoppers, which relates to the Website emphasis discussed above, but also hold the keys to the next generation of affluent

Consisting of 77.2 million people, baby boomers — people born between 1946 and 1964 — represent a prized, yet often misunderstood, demographic for online marketers. In fact, they represent the largest group within the U.S. Internet population at 56.7 million users, a full 29.4 percent of all Internet users. So why is there such confusion about how to effectively market to them? A recent report from the online market research firm eMarketer, Boomers Online: Attitude Is Everything, addresses this issue.

heir focused target customers spends more time online than with traditional media channels due to the fact the young adults grown up with the online channels. Social Networks, web sites, and media channels are could be the main communication area. Additionally, social media sites, such as Facebook, Twitter, and Google+, allow them to engage with customers, also using media streaming channels could be an effective advertising method.

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The Renaissance was a rebirth of cultural awareness and learning that took place during 1400 - 1500. Art became a branch of learning during the Renaissance. It was a period of time when art was very important. Artists had finally recaptured the amazing detail and realism that the Greeks and Romans perfected. Artists broke boundaries with new exciting mediums and bright colors. Filippo Brunelleschi permitted artists to decide the proportional size of a figure by inventing the vanishing point perspective. This made it possible to put everything into perfect proportion. Many elderly people are found in the paintings. Such as Man in a Red Turban on page 270 fig. 15.34 or online at http://www.abcgallery.com/E/eyck/eyck3.html.

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Your target market should be reached on the websites they visit frequently. There are countless websites we can advertise on using display ads, including but not limited to:

target market. Their age is usually greater than 45, and they are married couples that own a

Microsoft are situated within the top 20 largest companies functioning in the world, with turnover figures of 60-70 billion dollars a year (E-how, 2011).

Microsoft operates in many geographic locations around the world and are behind the world’s most popular desktop operating system in the world. Microsoft is primarily a software company but have flexed their arms into internet services and are behind certain products in consumer market which is directly against Google. Microsoft’s market includes end-customers, enterprises and institutions just like Google. Some of the key Microsoft products are Bing which is a search engine just like Google.com and Microsoft ad center which is a direct

In advertising today Hispanic millennials is one of the biggest buzzwords. In the United States the Hispanic populations is the largest minority group. The Hispanic population consists of around 52 million. 24 million of that is millennials. Looking at the geographic California has the largest Hispanic population. Other states such as Texas and Florida have been slowly creeping up the latter in Hispanic population. Even though the Hispanic population is spread throughout various states most of the communities tend to be in the metro areas of each state. With the Hispanic millennials taking the advertising world by storm marketers have shifted their focus on understand the demographics of their customer. Typically millennials fall into the ages of 18 to 34. The Hispanic community typically falls below the average line of income so they fall into a lower class than the standard American family. To stay connected to the community the Hispanic millennials look to social media as outlets for products and companies. Hispanic Millennials are highly active in media advertising. They often choose to get their information about products online through various sources. They are more likely to use their mobile device to access this content which makes them a good target for mobile ads and online videos about product. Often Even though Hispanic millennials are up to date with all the new technology happenings they have not lost site on what is most important to them, which

Microsoft Corporation is one of the largest and most influential companies in the personal computer industry. It has won several awards for innovation, for their commitment to diversity, and for their flexible work arrangements. It has always been a leader in the market with regard to its compensation. With 80,0004 employees across the world, having more than $15 billion revenue, it is one of the biggest and best‐known technology companies in the world.