The Leadership Style Of Nestle

Compare and contrast the preferred styles of Irene Rosenfeld and Todd Stitzer in the context of the pre hostile acquisition of Cadbury by Kraft Foods. You should apply appropriate management and leadership theories to support your arguments.

Nestle founded in 1866 by Henri Nestle is a Swiss company . Henri used his name, which means ‘little nest’, in both the company name and the logotype. Since it began over 130 years ago, the nest which symbolizes security, family and nourishment, still plays a central role in Nestle’s profile. Henri Nestle who was a life saving chemist also an innovative marketer. He used his scientific knowledge to develop products that met consumer wants and needs. He developed a baby formula that saved a child’s life. His product become a success, and it created a demand throughout Europe. Since then, Nestle have expanded around the world and developed a range of products that come out to suit every taste, need and cultural preference.

The campaign comprised of mainly television commercials. A year passed and they all decided to have most of their operations within Europe, Australia, Taiwan, Hong Kong, and of course Canada! Both Coca-Cola and Nestlé are partners in this joint venture. After, in 2013, BPW ran a competition to create films about Nestea. They received videos from over 140 different countries around the world. This was a way for the company to advertise their products as well as getting people involved. Nestle products are sold all over Canada today and can be found in places such as food courts, amusement parks, and in restaurants.

The “Nestlé way” is to dominate its markets. Its overall strategy can be summarized in four points:

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Leadership is one of the most useful skills one can obtain. It was believed that leadership couldn’t be taught, but that one is born with the appropriate skills to lead. Leaders come in a wide range of different personalities and styles. There have been many great leaders since the beginning of human existence. The great question of what makes an effective leader continues to be one that can be debated. Many theories have been formed about how leaders have been either made or born with the trait. Sergio Marchionne, Chief Executive Officer of Fiat Chrysler Automobiles, is an example of a great leader. His leadership style and traits contributed to the success of the multi-billion dollar company after suffering a major financial crisis in 2009.

We are also informed that Knight is subordinate oriented, as per the leadership continuum developed by Tannenbaum and Schmidt. In this approach the manager allows the team to develop options and make decisions within their mandate which has been agreed upon at the onset. In the case of Knight, it is demonstrated on more than one occasion that he is prepared to sit and watch from the sidelines, whilst his executives make decisions. This style is very suitable for industries whereby there is a need for development of new products within the organization. In Nike, we observe that they are always in the process of developing new products and therefore giving his senior executives a “free hand” in developing new ideas and executing them is vital to the success of the organization.

Over the years, Nestlé Company has been practicing training and team building programs to enhance the knowledge and skills of their valuable employees through setting high expectations and giving employees tools to complete one of the most important facets of motivation, which is the need for achievement. In order to satisfy the demand of their employees, Nestlé has carried out specially designed training programs where all the employees will have to go through special training, practically with more experienced co-workers. Moreover, the training programs provided is not a one shot deal. Nestlé Company is well aware that an ongoing program not only makes for more valuable employees, it can help employee retention (One2One Promotion: The Importance of Employee Motivation, 2009). On the other hand, there is also a Nestlé

Henri Nestlé, a Swiss confectioner, became the founding father of Nestlé and one of the major creators of condensed milk. Nestlé's origins date back to the 1860s when separate Swiss companies had been founded that later shaped the Nestlé company. Inside the succeeding years, the two competing establishments aggressively improved their organizations all through Europe and the US. In 1866, Charles and George Page, brothers from Lee County, Illinois, America, set up the Anglo-Swiss Condensed Milk employer in Cham, Switzerland. Their first British operation opened in Chippenham, Wiltshire, in 1873. In Vevey, Switzerland, Henri Nestlé advanced his milk-based baby formula and soon began advertising it in 1867. The subsequent 12 months noticed Daniel Peter, a Swiss chocolatier start seven years of labour perfecting his invention, the milk chocolate production procedure which shaped Nestlé’s chocolate making. Nestlé turned into the critical co-operation that Peter needed to figure out a way of removing all of the water from the milk added to the chocolate and thus stopping the product from developing mold. Henri Nestlé retired in 1875 but the corporation, beneath new ownership, continued to succeed. In 1877, Anglo-Swiss added milk-based ingredients to their products; within the following year, the Nestlé company brought condensed milk to their portfolio, which made the two companies direct and fierce competitors. In 1879, Nestle merged with milk chocolate inventor Daniel Peter. In

Democratic leadership is a style of leadership that when the leader takes any decision, he would discuss with his employees and then cooperation to work together. Nestle focus on man power due to its corporation needs attract more labor to easily achieve a long term success. In Nestle, they emphasize on respect and faith. So, they adopt democratic leadership. When leader decide any decision, leader would listen the suggestion which provide by its employees. However, democratic leadership is a good leadership style but also is a significant issue in Nestlé’s management. Nestle adopt democratic leadership needs total trust between the employee and manager Most of the time, the employee think that this

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestlé is a multinational bundled sustenance organization established and headquartered in Switzerland. It came about because of a merger in 1905 between the Anglo-Swiss Milk Company for milk items set up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Henri Nestlé Company set up in 1867 by Henri Nestlé to give a baby sustenance item. Nestlé's trademark of winged animals in a home, got from Henri Nestlé's own emblem, inspires the qualities whereupon he established his Company. A few of Nestle brands are universally famous, which has made the organization a worldwide business sector pioneer in numerous product offerings, including milk, chocolate, ice cream parlor, filtered water and pet nourishment.

The business stakeholders, such as customers, employees, investors and local communities, expect companies to play a greater role in society and contribute to solving social problems and environmental challenges, such as climate change, energy scarcity, and social diversity and health risks. These expectations lead to social responsibility for businesses, but also open up new opportunities for these companies to improve their performance.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.