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The Legal Implications Of Advertising A Car

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Abstract:

For years, automotive manufacturers have made claims about what their vehicles are and are not capable of. One of these claims involves participation in motorsports. These claims are publicized in advertisements and are furthered with actual demonstrations of vehicles performing in competitive racing environments. However, most, if not all, vehicle warranties specifically state that racing will remove a given manufacturer from liability should a problem occur in the form of a denial of warranty repair work. These practices will be examined from a legal and ethical point of view. A determination will be made about whether or not these practices should be or are allowed under the current configuration of the laws of the United States. Another determination will be made regarding the ethical correctness of the actions undertaken by many automotive manufacturers. The essay will conclude with a review of the possible legal ramifications of advertising a car as capable of participating in competitive racing and then expressly prohibiting this action in the warranty statement of the vehicle. Finally, several considerations will be made about what needs to and should happen in regards to this issue going forward. Warranty: Denied

I. Introduction

1.1 Racing and Warranty Claims

It has long been known in the automotive community that racing or competition of any type can void a comprehensive vehicle warranty. Often, owners of high performance vehicles engage

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