The Lego Group : A Company

1361 WordsDec 4, 20166 Pages
The LEGO Group is a privately held company that is family owned. It’s headquartered in Billund, Denmark and has main offices located in China, London, Shanghai, Singapore, the United Kingdom, and the United States. It was founded in 1932 by Ole Kirk Christiansen in a carpenter shop that eventually lead to the LEGO we all know today. Most of their products are based off the trademarked LEGO brick. The name of the company is a combination of two danish words, “leg godt”, which translates into play well. The company was passed from father to son and continues to remain family owned by Kjeld Kirk Kristiansen, grandchild of the original founder. A couple of interesting things occurred to Lego in its development during the1940s. Denmark was occupied by the Germans and forced Godtfred Kirk Christiansen, who was planning to study in Germany, to instead become a manager at LEGO. In 1955 Godtfred demonstrated the new product at a toy fair in Nuremberg Germany, receiving negative reactions. Before developing a market analysis department in 1959,the stud-and-tube coupling system that we see in every brick to this day becomes patented in 1958, the same year Ole passed away, granting Godtfred as the new owner of the company. There is no doubt that LEGO holds a bond with people between childhood to adulthood. With their mission, ‘to inspire and develop the builders of tomorrow’, they have become one of the most iconic brands known to this day. As one of the leading toy companies in

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