The Leisure-Cruise Industry Porter Paper

1329 Words Sep 12th, 2011 6 Pages
The Leisure-Cruise Industry
February 17, 2011
Business Management

Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels, demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice, less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the community sector's inspection of manufacturing practices associated to the surroundings, duty, safety, protection and work increases. Regardless of these confronts, numerous cruise lines report record levels of productivity. This analysis will calculate the leisure-cruise
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There are nine main cruise line, these include Ambassador International, Carnival Corporation, Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their popularity to their advantage by raising their prices at any given time. But on the other hand, all the ships are comparable. All passage can anticipate the equivalent experience on board. In addition Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into development.

Threat of Substitute Products or Service: Medium
A substitute product is a product that appears to be different but can satisfy the same need as another product (Wheelen and Hunger pg 112). Threat of substitute products or service is medium because as I stated before all the cruises are similar in décor and prices. But the biggest threats are on land resorts and hotel. Cruises have to maintain all the benefits that resorts have to entertaining all members of the family. Cruise lines have become a great get away for everyone or any family for a reasonable price. I feel that this is the reason cruise lines are so popular in this economy. As stated from Cruise Line International Association cruise line has

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