The Level Of Appreciation Of Electronic Marketing Essay

University, Adapted by Faculty of Business- Athabasca. Electronic Commerce for Managers. Pearson Learning Solutions, 2014. VitalBook file.

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

Brown, T. (2014). Basic Marketing Research, 8e, 8th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781305178571/page/24

An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it

E-marketing is virtually conducting marketing activities through interactive computer-aided systems. Indeed unheard about two decades ago, this sufficiently new field has interested lots of organizations around the world. Enormous multinational corporations, government agencies and other different enterprises have come to position e-marketing as an essential strategic tool.

This dissertation is submitted in partial fulfillment of the requirements for the Degree in Marketing Practice

A Framework for Marketing Management, Fourth Edition, by Philip Kotler and Kevin Lane Keller. Published by Prentice Hall. Copyright © 2009 by Pearson Education, Inc.

A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course

E-Marketing is part of an organization’s e-business activities. It is the use of information technology in the process of creating, communicating, and delivering value to the customers and for managing customer relationships in way that benefit the organization and its stakeholders (Strauss and Frost, 2010). According to Michael Porter (2001), he said that “The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive-but how to deploy it.” E-Marketing strategy need to provide consistent direction for an organization’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. E-Marketing strategy includes segmentation, targeting, differentiation, and positioning. It is also known as Tier 1 strategies (Strauss and Frost, 2010, p.51).

E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.

The main aim of this research paper is to critically examine “how digital marketing transformed shipping industry”. The analytical study mainly focuses on determining digital marketing strategy within the shipping industry. Digital marketing is a broader term; however the main objective is marketing products and services by making effective use of digital technologies in order to significantly reach the prospects or customers. It involves internet as well as non-internet marketing tactics such as search engine optimisation, mobile phone marketing, link building, social media marketing as well as includes other types of digital media like e-books advertisement and display marketing. The particular research examination focuses on the impact and influence of digital marketing on shipping industry. In this section proposed effective research questions and aims that are necessary to accomplish in order to present

The travel, tourism, and hospitality industry faces an array of challenges when deciding on a marketing strategy that include the ups and down of seasonal travel, complexity for the customer in making arraignments for travel, lack of customer loyalty to return to the same destination, and economic conditions that may inhibit consumers traveling plans (Soteriades, 2012). Today, customers obtain near-perfect information about their purchasing selections and options (Shamma & Hassan, 2013). Therefore, customers gained sophistication and a more demanding attitude towards purchasing (Shamma & Hassan, 2013). Without a marketing plan that involves a strong online, mobile and social presence or the launch of successful marketing

In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.

The growth of technology has overhauled the tourism and hospitality industry. Over the past 5 years, the hospitality industry has drastically taken a technology-driven transformation (Bickerton 2015). The transformation has seen changes in the way consumers obtain information and mainly how they book for services. As a result, there has been a growth and importance of Word of Mouth and electronic word of mouth. For an industry that relies on image and positive perception, WoM and Ewom are something that must be considered and taken very seriously. Club Med is in the business of selling intangible services to consumers, however, tangible services such as the appearance of their hotel have an impact on whether a customer would choose to book with them or not. These variables are all focus around Word of Mouth and Electronic word of mouth (Racherla 2008).

The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing plan for Mitsui which focused on Japan as the primary travel destinations.